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Brightcove, Inc. in 2007
Hagiu, Andrei; Yoffie, David B.Caso HBS-712424-EDirección estratégicaBrightcove, a technology and services provider to content owners in the Internet television field, aimed to become a media distribution company in its own right. On October 30, 2006, it relaunched its Website-and, in effect, its business. With its new, consumer-facing home page, and with new offerings for advertisers and affiliates as well as video publishers, Brightcove sought to build a four-sided business (or "platform") around the rapidly exp...Desde 8,20 €