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Pak Sweets: Managing a Diverse Workforce
Maria Khan; Zunaira Saqib; Nataliya Farrukh; Fatima Tanvir; Kahaf PashaCaso IVEY-9B16C017-EDirección estratégica, Liderazgo y Dirección de personasIn 2014, the chief executive officer (CEO) and owner of Pak Sweets was worried about diversity issues in his organization. The sweets-making factory, once a one-room business and now a full-fledged factory in Rawalpindi, Pakistan, was highly dependent on blue-collar workers. Each production process required workers with diverse skills, so the company hired employees from different provinces of Pakistan, representing multiple ethnicities. The ethn...Desde 8,20 €