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John Keells Hotels in Sri Lanka: Building Brand Architecture
Sulakshana "Lulu" Raghavan; Ruchi GunewardeneCaso IVEY-9B19A028-EDirección estratégica, MarketingIn the summer of 2012, the president of the leisure sector of John Keells Hotels needed to discuss marketing strategies with his senior management team. The company was a well-known brand that operated Cinnamon Hotels and Resorts and Chaaya Hotels and Resorts in Sri Lanka and Maldives. Each of the two hotel brands catered to a different set of customers and offered different value propositions. After the terrorist conflict that had plagued Sri La...Desde 8,20 €
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Tea Leaf Trust: Providing More Than Education
Sheri LambertCaso IVEY-W31149-EDirección estratégica, MarketingTea Leaf Trust (TLT), a non-profit vocational training centre, worked to develop young students into emotionally resilient change agents within their Sri Lankan communities. TLT was proud that it equipped its students with the tools necessary to transform their surroundings in positive ways by dealing with the social issues they faced. Now, fourteen years since the company’s founding, Yadharshi Selvaraj, TLT’s co-lead, was assessing the advantage...Desde 8,20 €