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Better World Books, Teaching Note
Norton, Michael I.; Avery, Jill; Wilson, Fiona; Steenburgh, ThomasNota del Instructor HBS-512106-EMarketingTeaching Note for 511057.Desde 0,00 €
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Tailor Brands: Artificial Intelligence-Driven Branding, Teaching Note
Avery, JillNota del Instructor HBS-520103-EMarketingTeaching note for case 519017.Desde 0,00 €
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Mavi: Fashioning a Path to Brand Growth, Teaching Note
Avery, Jill; Yucaoglu, GamzeNota del Instructor HBS-518094-EMarketingTeaching note for case 517075.Desde 0,00 €
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Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand
Avery, JillCaso HBS-518066-EMarketingA sixteenth century Renaissance masterpiece, missing for 137 years, believed by many to have been destroyed, and then rediscovered less than a decade ago, becomes the most expensive painting ever sold, all the while surrounded by controversy. Did the buyer of Leonardo da Vinci's painting pay too much? Was it real? Did it matter? The sale of Leonardo's painting allows students to reengineer brand equity to understand from what it is derived and ho...Desde 8,20 €
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Mavi: Fashioning a Path to Brand Growth
Avery, Jill; Yucaoglu, GamzeCaso HBS-517075-EMarketingThis case examines the strategic choices and business model with regards to branding at Mavi, a leading Turkish apparel retailer. The case is presented from the perspective of the company CEO and its global brand director who is also part owner. In 2015, Mavi had sales of $419 million, up 20% from the previous year. Growth rates like these were becoming routine at Mavi. But, the path to growth was getting more challenging, and Turkven, Mavi's pri...Desde 8,20 €
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Tailor Brands: Artificial Intelligence-Driven Branding
Avery, JillCaso HBS-519017-EMarketingUsing proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills required. As it sets out to raise its Series B, the founders make some critical changes to their business model, moving to a subscription model and adding additional products and s...Desde 8,20 €