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Right Up the Middle: How Israeli Firms Go Global
Friedrich, Jonathan; Noam, Amit; Ofek, ElieArtículo HBS-R1405J-EDirección estratégicaSmall and midsize companies that want to expand abroad often face a daunting task: finding the sweet spot between multinationals, with their extensive resources and economies of scale, and the smaller players in the foreign markets, which have an intimate understanding of local conditions. The more than 75 Israeli companies that have transformed themselves into global players in the past four decades prove that it can be done. Their approach: Foc...Desde 8,20 €