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Jabwood International: The Risky Business of Expanding East
Marina Apaydin; Rami Jabado; Hiba Obeid; Balsam DanhashCaso IVEY-9B12M099-EDirección estratégica, Iniciativa emprendedoraJabwood, a wood trading company with four branches in Lebanon owned by the Jabado family, is contemplating international expansion into new markets — specifically, Saudi Arabia and China — to compensate for a decline in revenues. This case examines the macroeconomic environment of Lebanon, China and Saudi Arabia as well as the wood industry in those countries. The characteristics of a successful international expansion are considered. In addition...Desde 8,20 €