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Homeland Foods: Fruit to be Shared
Laurie George Busuttil; Vahagn Asatryan; Susan Van Weelden; Grace de GelderCaso IVEY-W25547-EConocimiento y comunicación, MarketingIn January 2022, a partner in Homeland Foods was identifying Canadian distribution channels through which to launch dried fruit products from his company based in Armenia. He needed to identify the most appropriate initial target market, select the most effective distribution channel(s), and develop an effective marketing strategy. Distribution channels under consideration included general grocery stores, ethnic food stores, natural food stores, ...Desde 8,20 €
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Intellectual Property Strategy
Wu, Andy; Peterson, AticusCaso HBS-721436-EDirección estratégicaManaging intellectual property (IP) in information technology-digital technologies like software or computing hardware-requires a distinct strategic approach. This note summarizes the high-level strategic considerations for managers of information technology businesses where IP may be relevant and provides selected examples of how strategy may be implemented.Desde 8,20 €
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Saudi Aramco and Corporate Venture Capital
Fuller, Joseph B.; Rhodes-Kropf, Matthew; Burbank, NathanielCaso HBS-816068-EIniciativa emprendedoraSaudi Aramco launched an internal venture capital arm in 2011, which promptly became the world's largest investor in energy related startups. In choosing to proceed, the company's New Business Development unit (NPD) wrestled with a number of challenges. How should the fund be structured, as a fully independent, venture capital partnership or as a business unit? How should it be governed, and how should the investment committee function? Could mec...Desde 8,20 €
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Uber Elevate: The Case For Flying Cars
Ethan Pancer; Kyle Gulliver; Morris MacLeodCaso IVEY-9B18A017-EDirección estratégica, Iniciativa emprendedora, MarketingIn 2017, Uber, a ride-hailing application that was recognized as the world's most valuable start-up, was considering launching the world's first “urban air transport” service—Uber Elevate. Uber's chief product officer needed to convince the new chief executive officer and the board that electric Vertical Take-Off and Landing vehicles were the future of Uber, and to articulate a strategy to launch the service. But was it the right time to proceed ...Desde 8,20 €
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Assessing Managerial Talent at AT&T (A) (Spanish version)
Beer, Michael; Stein, EllenCaso HBS-408S30Liderazgo y Dirección de personasProvides background on the assessment center used by AT&T to assess managerial potential for upper middle management. Contains assessment reports for two candidates. Raises questions about manpower training and development. Students may be asked which of the candidates has managerial potential and why, and what specific development plans can be suggested.Desde 8,20 €
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AIESEC in Lebanon: Volunteer Engagement Policies
Alain Daou; Haitham Khoury; Mohammad JackwalaCaso IVEY-9B20E001-EAnálisis de decisiones, Dirección estratégicaOn July 3, 2018, the president of AIESEC in Lebanon was pacing around the lobby of the conference venue before the morning plenary session. As one of the world’s largest youth-run organizations, AIESEC developed the youth of the world by sending them on cross-cultural exchange programs. The Lebanon chapter of AIESEC was established in 2011 and grew steadily in its early stages, until it began struggling with commitment and motivation problems at ...Desde 8,20 €
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Moshi Looks to Popularize Fusion Fare in Dubai
Sandeep Puri; Kirti Khanzode; Rahul JainCaso IVEY-9B16A032-EDirección estratégica, Iniciativa emprendedora, MarketingMoshi, a fusion restaurant in an upmarket area of Dubai, had carved out a niche for itself with its unique menu, high-quality food, and excellent service—all offered at a reasonable price. As the young owner planned to launch another outlet, he pondered his options for growth. Was it time to create a chain, or should he give the new outlet a completely different feel and target a specific customer segment? Should he increase his product range or ...Desde 8,20 €
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Gulf Bank: Re-Building a Bank
Walid Busaba; Zeigham Khokher; Assem Safieddine; Ken MarkCaso IVEY-9B11N008-EDirección estratégica, FinanzasIn December 2009, about a year after it suffered a crisis when clients walked away from massive derivative losses, Gulf Bank’s new CEO is trying to change the governance and operation of Gulf Bank. This case focuses on a turnaround situation and provides students with insight into evolving corporate governance standards in Kuwait. After assessing the situation that the CEO faces, students have to decide what change he should pursue and how he sho...Desde 8,20 €
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Hotel Vertu: Financing the Venture in the Boutique Hotel Industry
Stevenson, Howard H.; Roberts, Michael J.Caso HBS-917505-EIniciativa emprendedoraTwo recent MBA graduates are considering a business opportunity in the boutique hotel industry. Having found a seemingly attractive property in Savannah, Georgia, Yvonne D'Arcy and Elisabeth Whiting face questions about financing, deal structure, and unequal power dynamics. This case covers opportunity analysis, financing and deal structuring, and partnership issues. Students are asked to assess the overall financial returns on the project and ho...Desde 8,20 €
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Raju Omlet: Expanding in the United Arab Emirates
Kirti Khanzode; Sandeep PuriCaso IVEY-9B15A052-EDirección estratégica, Iniciativa emprendedora, MarketingRaju Omlet is a restaurant in Dubai that is famous for making egg preparations that appeal to the Indian expatriate population. A father and his son jointly manage the venture, and they are both very happy with the way the business has shaped up in the last two years. An expansion is inevitable, but how should it be carried out? The partners are also exploring the option of offering home delivery service. A meeting has been called to try to find ...Desde 8,20 €