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Magazine Luiza: Expanding Horizons: The role of ecommerce in the post-IPO growth strategy
Rocha e Oliveira, Paulo; Bullara, Cesar; Sauerbronn Jacinto, RodrigoCaso M-1275-ELiderazgo y Dirección de personas, Marketing, Servicios y operacionesIn May 2011, Brazilian retailer Magazine Luiza successfully raised R$926 million (¿400 million) from its initial public offering (IPO) on the São Paulo stock exchange. The firm was immediately confronted with the challenge of accelerating growth beyond its already remarkable growth rate. The case is centered on the role e-commerce should play in the company's future. On the one hand, the market potential seems to be very interesting and the compa...Desde 8,20 €
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La reestructuración del sistema local de salud, de financiamiento y modelo asistencial: el caso de Camaragibe
Levcovitz E.; Machado de Souza H.; Sánchez, J.; Rosenmöller, MagdaCaso P-999Servicios y operacionesEl caso describe el proceso de aplicación del nuevo sistema de financiamiento y de modelo asistencial en el Municipio de Camaragibe en el Nordeste de Brasil, en el marco de la reestructuración del Sistema Básico de Salud Brasileño, mostrando los beneficios e implicaciones en la aplicación del nuevo sistema de asistencia de salud local. También analiza los atributos e inconvenientes en la aplicación de programas de este tipo y sobre todo qué cuida...Desde 8,20 €
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Almarai Company: Milk and Modernization in the Kingdom of Saudi Arabia, Teaching Note
Fabbe, Kristin E.; Kindred, NatalieNota del Instructor HBS-719064-EEconomíaTeaching note for case 719020.Desde 0,00 €
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Amanco Brasil (A): Branding Strategy
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCaso M-1282-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, with worldwide net sales of US$ 688 million. The company had been in Brazil for 10 years but was losing money. CEO Roberto Salas and Marketing Director Marise Barroso were preparing a proposal for the Brazilian operations at the request of Grupo Nueva, the Swiss holding company that owned Amanco. One of the key decisions to b...Desde 8,20 €
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Saudi Arabia: A Brief Background
Fabbe, Kristin E.; Kindred, Natalie; Al-Amin, SafwanCaso HBS-719043-EEconomíaThis note provides a brief overview of the history of Saudi Arabia as well as the economic and political context in 2018. The note is an essential supplement to the case "Almarai Company: Milk and Modernization in the Kingdom of Saudi Arabia," HBS No. 719-020, but is also appropriate for other relevant cases.Desde 8,20 €
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Amanco Brasil (B): Developing a Marketing Plan for the Brazilian Market
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCaso M-1283-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, with worldwide net sales of US$ 688 million. Marketing Director Marise Barroso needed to develop a marketing plan to launch the Amanco brand in Brazil. The plan included investments in training programs, media advertising, internal marketing, and social campaigns.Desde 5,74 €
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Amanco Brasil (C): A New Threat: Defending the Brand Against a Foreign Entrant
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCaso M-1284-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, and Amanco Brasil held a strong position in the Brazilian market after a successful branding campaign that had begun four years earlier. Belgian giant Aliaxis arrived in Brazil with the acquisition of Provinil in September 2008, adding more competition to the already competitive pipes and fittings market. Amanco, which only a...Desde 5,74 €
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Almarai Company: Milk and Modernization in the Kingdom of Saudi Arabia
Fabbe, Kristin E.; Al-Amin, Safwan; Cekin, Esel; Kindred, NatalieCaso HBS-719020-EEconomíaWith SAR 14 billion ($3.7 billion) in 2017 revenues, Almarai was Saudi Arabia's largest dairy producer, distributor, and marketer, with a large portfolio of branded dairy products, juices, bakery goods, and infant formula and a sales presence across the Gulf region, Jordan, and Egypt. Almarai employed some 42,000 people across its operations, from its massive dairy farms to its processing plants to its vast sales and distribution operation that r...Desde 8,20 €
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Restructuring the Local Health System, Financing and Health Care Model: the case of Camaragibe
Levcovitz E.; Machado de Souza H.; Sánchez, J.; Rosenmöller, MagdaCaso P-999-EServicios y operacionesThis case describes the process of applying a new financing system and assistance model in the municipality of Camaragibe in north-east Brazil, in the framework of the restructuring of the Brazilian Basic Health System, demonstrating the advantages and implications of this new local health-care system. It also analyzes the attributes and shortcomings of programs of this type, and, especially, the precautions that must be taken, and their implicat...Desde 8,20 €
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Floward
Palepu, Krishna G.; Arora, NamrataCaso HBS-124010-EDirección estratégicaIn 2022, Abdulaziz B. Al Loughani, CEO and co-founder of Floward, an online flower and gifting company established in Kuwait in 2017, contemplated the firm's growth trajectory. Floward, an e-commerce enterprise that offered fresh-cut flowers sourced directly from global growers and had control over the entire delivery chain, had expanded its footprint to 32 cities across nine MENA countries and had ventured into the UK. Witnessing a remarkable CA...Desde 8,20 €