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PureCircle
Bell, David E.; Sesia, AldoCaso HBS-510032-EDirección estratégicaIn December 2008, the U.S. Food and Drug Administration (FDA determined that high-purity Rebaudioside A (Reb A), a natural and calorie-free product that a young company named PureCircie manufactured from the Stevia plant, could be used in beverages, foods, and as a table top sweetener in the U.S.-the largest market for sugar and sweeteners in the world. While the FDA's determination was the breakthrough the company had hoped for, much remained un...Desde 8,20 €
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PureCircle, Teaching Note
Bell, David E.Nota del Instructor HBS-510072-EDirección estratégicaTeaching Note for #510-032.Desde 0,00 €
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Community Health
Quelch, John A.; Boudreau, Emily C.Caso HBS-516075-EDirección estratégicaDesde 8,20 €
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Tatev Revival Project
Marina Apaydin; Rashid El Ayoubi De La Fuente; Raghid Nami; Marwa Hachem; Ralph Khattar; Tamara ZeidanCaso IVEY-9B14M151-EDirección estratégica, Iniciativa emprendedoraPerched on a cliff, the ninth-century Tatev Monastery is one of the most important monasteries in Armenia. A prominent Moscow-based businessman has decided to make it into an accessible and attractive tourist destination. Complicating matters is the region’s significant poverty and inaccessibility due to harsh weather conditions and a lack of proper infrastructure. In addition, shortcomings in hospitality management and training mean that tourist...Desde 8,20 €
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Malaysia: An "Asian Tiger" Reawakens
Vietor, Richard H.K.Caso HBS-719073-EEconomíaOn May 9th, 2018, in an extraordinary upset, Mahathir Mohamad again became Malaysia's Prime Minister. Najib Razak, who had headed the government since 2009, had been swept up in the 1MDB scandal - perhaps the biggest state-corruption incident in history. Although Malaysia's growth had remained solid since the financial crisis, the scandal undermined the budget, the country's debt position, and foreigners' willingness to invest. What was it in the...Desde 8,20 €
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C16 Biosciences: Lab-Grown Palm Oil, Teaching Plan
Bussgang, Jeffrey J.; Hull, Olivia; Martin, MelNota del Instructor HBS-820071-EIniciativa emprendedoraTeaching plan for case 820008.Desde 0,00 €
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Homeland Foods: Fruit to be Shared
Laurie George Busuttil; Vahagn Asatryan; Susan Van Weelden; Grace de GelderCaso IVEY-W25547-EConocimiento y comunicación, MarketingIn January 2022, a partner in Homeland Foods was identifying Canadian distribution channels through which to launch dried fruit products from his company based in Armenia. He needed to identify the most appropriate initial target market, select the most effective distribution channel(s), and develop an effective marketing strategy. Distribution channels under consideration included general grocery stores, ethnic food stores, natural food stores, ...Desde 8,20 €
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Malaysia: Standing on a Single Leaf
Comin, Diego; Kuykendoll, Maurice; Williams, MonneCaso HBS-713007-EIniciativa emprendedoraThe case discusses the development of palm oil in Malaysia. This experience provides important insights about when and how government intervention can be successful in developing new sectors in the economy.Desde 8,20 €
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C16 Biosciences: Lab-Grown Palm Oil
Bussgang, Jeffrey J.; Hull, OliviaCaso HBS-820008-EIniciativa emprendedoraSynthetic biology start-up C16 Biosciences wants to solve a big problem: replace palm oil, a major contributor to deforestation and climate change, with a lab-grown substitute. CEO Shara Ticku has ambitious plans to supply her lab-grown palm oil to food manufacturers, who use palm oil liberally in a variety of products from ice cream to margarine. In bringing her product to market, Ticku faces a tough decision. Should she roll out the product fir...Desde 8,20 €
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Malaysia: The Economic Transformation Program (B)
Comin, Diego; Peng, Ku KokCaso HBS-713008-EEconomíaThis case presents the Economic Transformation Program (ETP) designed by the Malaysian government meant to revamp productivity growth after a decade of slow down. It also presents the procedures and outcome of the ETP. Follow up to Malaysia: People First? Very transparent view of policy making in Malaysia.Desde 5,74 €