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Ethical Breakdowns (Spanish version)
Bazerman, Max H.; Tenbrunsel, Ann E.Artículo HBS-R1104CÉtica empresarial y Responsabilidad Social Corporativa(1) Ill-conceived goals may actually encourage negative behavior. Brainstorm unintended consequences when devising them; (2) Motivated blindness makes us overlook unethical behavior when remaining ignorant is in our interest. Root out conflicts of interest; (3) Indirect blindness softens our assessment of unethical behavior when it's carried out by third parties. Take ownership of the implications when you outsource work; (4) The slippery slope ...Desde 8,20 €
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Tatev Revival Project
Marina Apaydin; Rashid El Ayoubi De La Fuente; Raghid Nami; Marwa Hachem; Ralph Khattar; Tamara ZeidanCaso IVEY-9B14M151-EDirección estratégica, Iniciativa emprendedoraPerched on a cliff, the ninth-century Tatev Monastery is one of the most important monasteries in Armenia. A prominent Moscow-based businessman has decided to make it into an accessible and attractive tourist destination. Complicating matters is the region’s significant poverty and inaccessibility due to harsh weather conditions and a lack of proper infrastructure. In addition, shortcomings in hospitality management and training mean that tourist...Desde 8,20 €
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Homeland Foods: Fruit to be Shared
Laurie George Busuttil; Vahagn Asatryan; Susan Van Weelden; Grace de GelderCaso IVEY-W25547-EConocimiento y comunicación, MarketingIn January 2022, a partner in Homeland Foods was identifying Canadian distribution channels through which to launch dried fruit products from his company based in Armenia. He needed to identify the most appropriate initial target market, select the most effective distribution channel(s), and develop an effective marketing strategy. Distribution channels under consideration included general grocery stores, ethnic food stores, natural food stores, ...Desde 8,20 €
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Homeland Foods: The Sweet Fruit of Growth
Vahagn Asatryan; Laurie Busuttil; Susan Van Weelden; Grace de GelderCaso IVEY-9B20A075-EDirección estratégica, Iniciativa emprendedora, MarketingIn late January of 2020, Hratch Jabrayan of Homeland Foods contemplated international expansion into North America and increasing exports to Russia. Would potential customers appreciate and pay a premium for the high-quality, organically-produced dried frDesde 8,20 €
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Hilti (A): Fleet Management, Teaching Note
Casadesus-Masanell, Ramon; Rivkin, Jan W.Nota del Instructor HBS-719404-EThis teaching note accompanies the case Hilti (A): Fleet Management 718419. It provides guidelines for class discussion, as well as a board plan and transcripts of the associated videos, Hilti Fleet Management Video Supplements. The associated case explores the strategic decision-making process of premium power tools manufacturer Hilti in 1999, when the company was considering implementing a fleet management system in the construction industry. ...Desde 0,00 €
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Hilti Fleet Management (B): Towards a New Business Model
Casadesus-Masanell, Ramon; Gassmann, Oliver; Sauer, RomanCaso HBS-717465-EDirección estratégicaThe (B) case tackles the implementation and scaling process of fleet management over the years. Finally, the case explores current challenges facing the BMI.Desde 5,74 €
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GetTreated.Co: A Digital Medical Tourism Concierge Service in Armenia
Anahit Armenakyan; Raffi ElliottCaso IVEY-9B20A028-EDirección estratégica, Iniciativa emprendedora, MarketingA young Canadian entrepreneur had established a digital medical tourism concierge service in Armenia--GetTreated CJSC--and in 2019 was evaluating the opportunities for the company's growth. While the company was experiencing steady growth, the founder felt that the growth rates were not reflective of the potential that was present in the market. Something had to be changed about how the company was acquiring its customers. The company's promotion...Desde 8,20 €
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Hilti Fleet Management (A) and (B), Teaching Note
Casadesus-Masanell, Ramon; Gassmann, Oliver; Sauer, RomanNota del Instructor HBS-717507-EDirección estratégicaThese notes are meant to accompany Hilti Fleet Management (A): Turning a Successful Business Model on Its Head (717-427) and Hilti Fleet Management (B): Towards a New Business Model (717-465). This case explores the introduction of fleet management in the construction industry by the premium power tools manufacturer Hilti in 2000. Following its customers' needs, Hilti moved from selling power tools to leasing them as a service. The introduction ...Desde 0,00 €
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Hilti (A): Fleet Management
Casadesus-Masanell, Ramon; Gassmann, Oliver; Sauer, RomanCaso HBS-718419-EConocimiento y comunicaciónThis case explores the strategic decision-making process of premium power tools manufacturer Hilti in 1999, when the company was considering implementing a fleet management system in the construction industry. Fleet management would involve a shift from selling power tools to leasing them as a service. For Hilti, it represented an entirely new business model, which would substantially differentiate the company from its competitors. While fleet ma...Desde 8,20 €
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Hilti Fleet Management (A): Turning a Successful Business Model on Its Head
Casadesus-Masanell, Ramon; Gassmann, Oliver; Sauer, RomanCaso HBS-717427-EDirección estratégicaThis case explores the introduction of fleet management in the construction industry by the premium power tools manufacturer Hilti in 2000. Following its customers' needs, Hilti moved from selling power tools to leasing them as a service. The introduction of the new business model contributed significantly to the success of Hilti, since it sustainably differentiated the company from its competitors. For instance, the adoption of fleet management ...Desde 8,20 €