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Tatev Revival Project
Marina Apaydin; Rashid El Ayoubi De La Fuente; Raghid Nami; Marwa Hachem; Ralph Khattar; Tamara ZeidanCaso IVEY-9B14M151-EDirección estratégica, Iniciativa emprendedoraPerched on a cliff, the ninth-century Tatev Monastery is one of the most important monasteries in Armenia. A prominent Moscow-based businessman has decided to make it into an accessible and attractive tourist destination. Complicating matters is the region’s significant poverty and inaccessibility due to harsh weather conditions and a lack of proper infrastructure. In addition, shortcomings in hospitality management and training mean that tourist...Desde 8,20 €
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FIJI Water: Carbon Negative, Teaching Note
Toffel, Michael W.; Gino, FrancescaNota del Instructor HBS-612051-EServicios y operacionesTeaching Note for 611-049Desde 0,00 €
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Homeland Foods: Fruit to be Shared
Laurie George Busuttil; Vahagn Asatryan; Susan Van Weelden; Grace de GelderCaso IVEY-W25547-EConocimiento y comunicación, MarketingIn January 2022, a partner in Homeland Foods was identifying Canadian distribution channels through which to launch dried fruit products from his company based in Armenia. He needed to identify the most appropriate initial target market, select the most effective distribution channel(s), and develop an effective marketing strategy. Distribution channels under consideration included general grocery stores, ethnic food stores, natural food stores, ...Desde 8,20 €
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Homeland Foods: The Sweet Fruit of Growth
Vahagn Asatryan; Laurie Busuttil; Susan Van Weelden; Grace de GelderCaso IVEY-9B20A075-EDirección estratégica, Iniciativa emprendedora, MarketingIn late January of 2020, Hratch Jabrayan of Homeland Foods contemplated international expansion into North America and increasing exports to Russia. Would potential customers appreciate and pay a premium for the high-quality, organically-produced dried frDesde 8,20 €
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Fiji versus FIJI: Negotiating Over Water, Teaching Note
Gino, Francesca; Toffel, Michael W.Nota del Instructor HBS-912031-ETeaching Note for 912-030.Desde 0,00 €
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The Chosen One: The Digital Distribution Dilemma at Fitz Games - Teaching Note
Kirk Kristofferson, Janice Zolf, Mike RosenbaumNota del Instructor IVEY-W27079-EIniciativa emprendedora, MarketingTeaching note for product W27078.Desde 0,00 €
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GetTreated.Co: A Digital Medical Tourism Concierge Service in Armenia
Anahit Armenakyan; Raffi ElliottCaso IVEY-9B20A028-EDirección estratégica, Iniciativa emprendedora, MarketingA young Canadian entrepreneur had established a digital medical tourism concierge service in Armenia--GetTreated CJSC--and in 2019 was evaluating the opportunities for the company's growth. While the company was experiencing steady growth, the founder felt that the growth rates were not reflective of the potential that was present in the market. Something had to be changed about how the company was acquiring its customers. The company's promotion...Desde 8,20 €
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Susan Taylor at Exeter Group - Teaching Note
Joerg DietzNota del Instructor IVEY-W24862-ELiderazgo y Dirección de personasTeaching note for product W24861.Desde 0,00 €
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Levuka Sport Fishing Inc.
Elizabeth M.A. Grasby; Robert BremnerCaso IVEY-9B13B006-EContabilidad y control, Iniciativa emprendedoraThe chief financial officer (CFO) and major shareholder of a small charter sport fishing company must prepare the company books for the fiscal year according to international financial reporting standards (IFRS) rules. The CFO must deal with both finance and operating leases.Desde 8,20 €
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Fiji versus FIJI: Negotiating Over Water
Gino, Francesca; Toffel, Michael W.; van Sice, StephanieCaso HBS-912030-EDirección estratégicaThis case examines negotiations between a company and government over natural resources. The Fijian government proposed a substantial increase in its water extraction tax that would only apply to large extractors and thus to FIJI Water and not to its competitors. FIJI Water responded by calling the increase "discriminatory" and threatening to shut down its operations, but in the end its negotiations resulted in its agreeing to pay the tax increas...Desde 8,20 €