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Tatev Revival Project
Marina Apaydin; Rashid El Ayoubi De La Fuente; Raghid Nami; Marwa Hachem; Ralph Khattar; Tamara ZeidanCaso IVEY-9B14M151-EDirección estratégica, Iniciativa emprendedoraPerched on a cliff, the ninth-century Tatev Monastery is one of the most important monasteries in Armenia. A prominent Moscow-based businessman has decided to make it into an accessible and attractive tourist destination. Complicating matters is the region’s significant poverty and inaccessibility due to harsh weather conditions and a lack of proper infrastructure. In addition, shortcomings in hospitality management and training mean that tourist...Desde 8,20 €
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Homeland Foods: Fruit to be Shared
Laurie George Busuttil; Vahagn Asatryan; Susan Van Weelden; Grace de GelderCaso IVEY-W25547-EConocimiento y comunicación, MarketingIn January 2022, a partner in Homeland Foods was identifying Canadian distribution channels through which to launch dried fruit products from his company based in Armenia. He needed to identify the most appropriate initial target market, select the most effective distribution channel(s), and develop an effective marketing strategy. Distribution channels under consideration included general grocery stores, ethnic food stores, natural food stores, ...Desde 8,20 €
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Transatlantic Holdings, Inc. - The Belle of the Ball
Rose, Clayton; Sesia, AldoCaso HBS-313017-EIn November of 2011 Transatlantic Holdings, Inc., a global property and casualty reinsurance company, announced it had agreed to sell itself to Alleghany Corporation, ending "the most frenzied takeover battle" of 2011, which involved competitors, Warren Buffett's National Indemnity, and private equity investors. The agreement with Alleghany came after Transatlantic's failed effort at a merger of equals, and a several other unsuccessful bids for t...Desde 8,20 €
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Homeland Foods: The Sweet Fruit of Growth
Vahagn Asatryan; Laurie Busuttil; Susan Van Weelden; Grace de GelderCaso IVEY-9B20A075-EDirección estratégica, Iniciativa emprendedora, MarketingIn late January of 2020, Hratch Jabrayan of Homeland Foods contemplated international expansion into North America and increasing exports to Russia. Would potential customers appreciate and pay a premium for the high-quality, organically-produced dried frDesde 8,20 €
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The Six CEOs of Tyco International Ltd.
Wells, John R.; Ellsworth, GabrielCaso HBS-717459-EDirección estratégicaIn September 2016, Johnson Controls, Inc., completed the acquisition of Tyco International PLC, a $9.9 billion business with operating profits of $884 million. The purchase consideration was $14.4 billion. Although the deal was billed as a merger, Ireland-based Tyco effectively acquired U.S.-based Johnson Controls in a tax inversion deal that saved $150 million a year in taxes. Operating synergies were estimated at $500 million over three years. ...Desde 8,20 €
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GetTreated.Co: A Digital Medical Tourism Concierge Service in Armenia
Anahit Armenakyan; Raffi ElliottCaso IVEY-9B20A028-EDirección estratégica, Iniciativa emprendedora, MarketingA young Canadian entrepreneur had established a digital medical tourism concierge service in Armenia--GetTreated CJSC--and in 2019 was evaluating the opportunities for the company's growth. While the company was experiencing steady growth, the founder felt that the growth rates were not reflective of the potential that was present in the market. Something had to be changed about how the company was acquiring its customers. The company's promotion...Desde 8,20 €