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Kaya Skin Clinic: Creating a Sustainable Competitive Advantage with Customers
Kareem Abdul Waheed; Vimi JhamCaso IVEY-9B17A022-EDirección estratégica, MarketingKaya Skin Clinic (Kaya) was started in India in 2002. It expanded its operations to the Middle East in 2003. The company’s value proposition was to provide medical advice from a dermatologist, which formed the basis for product and service recommendations that would dramatically improve customers’ skin. The company had worked hard to position the Kaya brand through defined e-marketing and customer relationship management strategies; however, in 2...Desde 8,20 €
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Dubai Duty Free
Lal, Rajiv; Kiron, DavidCaso HBS-511034-EMarketingTo maximize their effectiveness, color cases should be printed in color. In mid-February 2009, Dubai Duty Free Managing Director Colm McLoughlin received the January sales report. He left the report lying on his desk unopened and went to walk around the shops as he did every morning. When he returned, he sat down at his desk, looked at the cover of the report, then called his wife, Breeda, to confirm that they were hosting a dinner party that wee...Desde 8,20 €
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FiLLi Café: Going Global
Kirti Khanzode; Geetanjali ChandraCaso IVEY-9B18A061-EDirección estratégica, Iniciativa emprendedora, MarketingBy May 2018, the owner of 30 FiLLi Café outlets across the United Arab Emirates had come a long way from helping out in his father’s a small cafeteria in the Mamzar area of Dubai in 2004. With his innovative FiLLi tea and FiLLi Zafran tea, he had successfDesde 8,20 €
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The Dubai International Film Festival, Teaching Note
Deshpande, Rohit; Schwalb, NathanielNota del Instructor HBS-519084-EMarketingTeaching note for case 517110.Desde 0,00 €
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Dhamani Jewels: Becoming a Global Luxury Brand
Applegate, Lynda M.; Mazzanti, LisaCaso HBS-815087-EMarketingDhamani started as a loose gemstone dealer in 1969 in Jaipur, India. By the 2000s, it was headquartered in Dubai, United Arab Emirates and had expanded into diamonds and retail. The family business was now in its second generation of leadership and aimed to become a top global jewelry brand within the next 10 years. The family had been successful throughout its various inflection points in the past-had it positioned itself well to soon begin comp...Desde 8,20 €
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Nutricia Middle East: Measuring Sales Force Effectiveness, Teaching Note
Martinez-Jerez, F. AsisNota del Instructor HBS-114011-EMarketingTeaching Note for 106063.Desde 0,00 €
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Yalla Momos: Targeting the Expatriate
Vimi Jham; Anupam MehtaCaso IVEY-9B17A042-EDirección estratégica, Iniciativa emprendedora, MarketingYalla Momos was a restaurant in Dubai, United Arab Emirates, that served momos, which were Nepal’s answer to the Chinese dumpling. Yalla Momos’ sales have grown exponentially since brothers Prashant and Ishan Goel founded the restaurant in 2012. Recently, in order to safeguard their share of the market, the Goels have been considering how to take their venture forward in the face of competition from both the organized (big retail outlets) and uno...Desde 8,20 €
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Uber Elevate: The Case For Flying Cars
Ethan Pancer; Kyle Gulliver; Morris MacLeodCaso IVEY-9B18A017-EDirección estratégica, Iniciativa emprendedora, MarketingIn 2017, Uber, a ride-hailing application that was recognized as the world's most valuable start-up, was considering launching the world's first “urban air transport” service—Uber Elevate. Uber's chief product officer needed to convince the new chief executive officer and the board that electric Vertical Take-Off and Landing vehicles were the future of Uber, and to articulate a strategy to launch the service. But was it the right time to proceed ...Desde 8,20 €
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Dhamani Jewels: Becoming a Global Luxury Brand, Teaching Plan
Applegate, Lynda M.Nota del Instructor HBS-817094-EMarketingTeaching plan for case 815087.Desde 0,00 €
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Raju Omlet: Expanding in the United Arab Emirates
Kirti Khanzode; Sandeep PuriCaso IVEY-9B15A052-EDirección estratégica, Iniciativa emprendedora, MarketingRaju Omlet is a restaurant in Dubai that is famous for making egg preparations that appeal to the Indian expatriate population. A father and his son jointly manage the venture, and they are both very happy with the way the business has shaped up in the last two years. An expansion is inevitable, but how should it be carried out? The partners are also exploring the option of offering home delivery service. A meeting has been called to try to find ...Desde 8,20 €