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How to Jump-Start the Clean-Tech Economy
Johnson, Mark W.; Suskewicz, JoshArtículo HBS-R0911D-EDirección estratégicaBillions of dollars worldwide are pumped into the search for clean technology and renewable energy. So far, however, most investment has been in companies that are using conventional business models to fit new technologies into existing systems. A far better approach, say Johnson and Suskewicz, is to create whole new systems. The authors propose a framework for thinking about clean tech that consists of four interdependent components: an enabling...Desde 8,20 €