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Maliks: Franchising the Brand
Sana El HajjCaso IVEY-9B20M168-EDirección estratégicaMaliks, a major stationery retailer and provider of photocopy and printing services, had operated in Beirut, Lebanon, for over 25 years. The company’s founder was considering the most suitable strategy for his goal of 100 branches by 2020. He was assessinDesde 8,20 €
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Zain Group: Diversity and Inclusion in the Middle East
Lina Daouk-Oyry; Charlotte Karam; Axelle MeouchyCaso IVEY-W24867-ELiderazgo y Dirección de personasFollowing a weekend strategy retreat in October 2018, the vice-chair and group CEO of Kuwait-headquartered mobile telecommunications company Zain, was proud of the company’s performance over the previous year. Zain Group had much to celebrate, having blazDesde 8,20 €
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Teach For Lebanon: Entrepreneurship in the Not-For-Profit Sector
Mohamad Alameh; Alain DaouCaso IVEY-9B19E011-EAnálisis de decisiones, Dirección estratégica, Iniciativa emprendedoraTeach For Lebanon (TFL) was a non-profit organization (NFP) founded in response to the national problem of low quality public education. The case examines the sustainability challenges that TFL faced in a developing country, covering the financial, legal,Desde 8,20 €
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Lebanon Mountain Trail Association: Aiming for Sustainability
Mira Thoumy; Omar SakrCaso IVEY-9B18M044-EDirección estratégicaIn December 2016, the president of the Lebanon Mountain Trail Association (LMTA) was getting ready for a board of directors meeting during which the members had to vote on whether to hire an executive director—a first for the association. If hired, the association would face a new financial hurdle that could threaten its sustainability. The LMTA was a non-profit mountain trail association that was implementing socially responsible tourism practic...Desde 8,20 €