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AUB Medical Center: Achieving 2020 Vision (B)
Hounaida A. El Jurdi; Nadine A. YehyaCaso IVEY-9B14C043-EDirección estratégica, Liderazgo y Dirección de personasThis case is a supplement to AUB Medical Center: In Search of a Vision (A) . See 9B14C042. It introduces the AUBMC 2020 vision with its six paths and AUBMC’s strategic plan to implement this vision. It also highlights the internal restructuring that AUBMC has gone through and its efforts to create an organizational culture conducive to a positive work environment. Finally, it presents the internal and external strategic communication plan to rebr...Desde 5,74 €
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Middle East Airlines: Uncertainty in the Skies Over Syria
Daniel Friel; Abdallah Nassereddine; Nehale MostaphaCaso IVEY-9B20C010-EDirección estratégica, Liderazgo y Dirección de personasThe chief executive officer (CEO) of Middle East Airlines (MEA) had to decide whether the airline should fly over Syria during the armed conflict. All other airlines in the Middle East had decided not to fly over Syria either because they did not want to show their support for the Syrian government or because they believed it was too dangerous. Yet, these airlines did not have as much to lose as MEA because, unlike them, 50 per cent of this airli...Desde 8,20 €
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AUB Medical Center: Achieving 2020 Vision (A)
Hounaida A. El Jurdi; Nadine A. YehyaCaso IVEY-9B14C042-EDirección estratégica, Liderazgo y Dirección de personasAn academic and medical practitioner leaves Harvard Medical School to join the American University of Beirut Medical Center (AUBMC) as dean of the School of Medicine and vice president of medical affairs. Faced with unmotivated staff, a huge deficit, a plethora of procedural inefficiencies, and the chaotic political situation of the country, he is determined to turn things around and raise the institution to international standards and position i...Desde 8,20 €
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2b Design: A Creative Social Business in Lebanon
Dima Jamali; Alexandra TaraziCaso IVEY-9B11M097-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasThe year 2006 marked the beginning of 2b Design, a social business in Lebanon that specialized in creating handmade furniture and decorative pieces. Raja Moubarak and his wife, Benedicte de Blavous, created their business venture around a focused social mission to preserve disappearing art, architecture, and heritage through artistic creations and employing marginalized people, particularly the handicapped and unemployable. By collecting and usin...Desde 8,20 €
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Souk El Tayeb: The Good Food Market in Lebanon
Dima Jamali; Haitham KhouryCaso IVEY-9B11M111-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasSouk el Tayeb, Lebanon’s first weekly farmers’ market, and Tawlet, a farmers’ restaurant — the former adopting the legal structure of an NGO and the latter being an income-generating company — were joined by one vision to “celebrate food and traditions that unite communities and support small-scale farmers and producers and a culture of sustainable agriculture.” Souk el Tayeb’s founder, Kamal Mouzawak, first launched Souk el Tayeb in May 2004 in ...Desde 8,20 €