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Nutricia Middle East: Measuring Sales Force Effectiveness, Teaching Note
Martinez-Jerez, F. AsisNota del Instructor HBS-114011-EMarketingTeaching Note for 106063.Desde 0,00 €
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Lebanon's Post-War Economic Reconstruction
Talamàs Vilardaga, Eduard; Rifai, Joanna; Saade, JessicaCaso ECON-427-EEconomíaLebanon - a Mediterranean country of nearly 7 million people - is going through one of the worst economic crises ever seen anywhere. The situation combines severe banking, debt and exchange rate crises with the Syrian refugee crisis, the Covid-19 pandemic, the aftermath of a cataclysmic blast in the port of Beirut, and extreme political paralysis. The Lebanese pound - officially pegged to the US dollar since 1998 - has depreciated by more than 90...Desde 8,20 €
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AIESEC in Lebanon: Volunteer Engagement Policies
Alain Daou; Haitham Khoury; Mohammad JackwalaCaso IVEY-9B20E001-EAnálisis de decisiones, Dirección estratégicaOn July 3, 2018, the president of AIESEC in Lebanon was pacing around the lobby of the conference venue before the morning plenary session. As one of the world’s largest youth-run organizations, AIESEC developed the youth of the world by sending them on cross-cultural exchange programs. The Lebanon chapter of AIESEC was established in 2011 and grew steadily in its early stages, until it began struggling with commitment and motivation problems at ...Desde 8,20 €
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Arcenciel: Transforming Threats into Opportunities
Bettina Bastian; Randa SalamounCaso IVEY-9B17M041-EDirección estratégica, Iniciativa emprendedoraAs a Lebanese non-governmental organization, Arcenciel (AeC) had successfully created several sustainable development programs and projects that addressed the needs of marginalized populations in Lebanon’s society. At the same time, AeC based its activities on an economic strategy that guaranteed financial independence from donations and public funding. This social entrepreneur had been able to develop and adjust its strategy in a very challengin...Desde 8,20 €
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American University of Beirut Medical Center: Patient Transport
Lina Daouk-Oyry; Dania Baba; Line Reda; Neil Yorke-SmithCaso IVEY-9B15D012-EDirección estratégica, Servicios y operacionesThe patient affairs coordinator is concerned about the rising number of complaints regarding the level of services offered by the transportation teams in the American University of Beirut Medical Center (AUBMC). The center's management team is determined to create an exemplary patient transportation service at AUBMC and consequently launches an investigation supported by a full-scale study to determine better ways of re-engineering these processe...Desde 8,20 €
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Instabeat - One More Lap
Ghosh, Shikhar; Tempest Keller, Nicole; Thapar, AlpanaCaso HBS-820005-EIniciativa emprendedoraThis case follows Lebanese entrepreneur, Hind Hobeika, an engineer and competitive swimmer who spends seven years trying to launch a wearable heartrate monitor and motion sensor to help swimmers track their performance while swimming. While the Beirut-based entrepreneur gained initial traction soon after founding her company Instabeat in September 2011, winning $150,000 in prize money from business plan competitions and raising $100,000 from a lo...Desde 8,20 €
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Château Qanafar: Starting and Operating a Lebanese Vineyard
Bettina Bastian; Randa SalamounCaso IVEY-9B17M002-EDirección estratégica, Iniciativa emprendedoraChâteau Qanafar was a small Lebanese winery, operating as a family business since its inception in 2005. By 2015, Château Qanafar had managed to produce one of the best wines of the Middle East and obtain international acclaim. However, despite this success, the company’s founder understood that the general business environment in Lebanon was characterized by many uncertainties related to a weak institutional environment and high political and ec...Desde 8,20 €
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Bank Audi: Leading through Sustainability
Dima JamaliCaso IVEY-9B16M168-EDirección estratégicaBank Audi, a leading financial institution, was founded in Lebanon in 1830 and, over the years, had been engaged in various forms of philanthropic, charitable giving embodying its responsibility towards its various stakeholders. The head of the corporate social responsibility (CSR) unit faced a prominent decision. How could the bank consolidate its CSR efforts—which had taken a largely philanthropic approach, especially between 2010 and 2012—in t...Desde 8,20 €
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L'Atelier Art Lounge: Times of Uncertainty
Randa Salamoun; Bettina BastianCaso IVEY-9B14M139-EDirección estratégica, Iniciativa emprendedoraOn January 31, 2014, the founder and chief executive officer of L’Atelier Art Lounge, an art workshop with branches in Bahrain and Lebanon, faces numerous challenges: not only whether to grow the business but how to achieve a reasonable work-life balance. Political instability associated with the Arab Spring led her to close one of her shops in Bahrain, but she went ahead with opening a second in Beirut where there are few leisure activities avai...Desde 8,20 €
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AUB Medical Center: Achieving 2020 Vision (B)
Hounaida A. El Jurdi; Nadine A. YehyaCaso IVEY-9B14C043-EDirección estratégica, Liderazgo y Dirección de personasThis case is a supplement to AUB Medical Center: In Search of a Vision (A) . See 9B14C042. It introduces the AUBMC 2020 vision with its six paths and AUBMC’s strategic plan to implement this vision. It also highlights the internal restructuring that AUBMC has gone through and its efforts to create an organizational culture conducive to a positive work environment. Finally, it presents the internal and external strategic communication plan to rebr...Desde 5,74 €