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Democrata: Exploring Opportunities for Local Growth
Marina Apaydin; Mike Akiki; Jamal BdeirCaso IVEY-9B20M025-EDirección estratégicaOn May 12, 2016, the founder and development manager of Democrata, was considering the future of his clothing store, in light of an increase in visitors to the area from different regions of Lebanon. Democrata was a clothing and apparel store founded in 1974, providing the latest fashion trends to both women and men. It offered major brands and basic casual and formal wear at competitive prices for customers in all income ranges. With success and...Desde 8,20 €
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Michel Nassif Et Fils: Succeeding Generations
Randa Salamoun; Lina TannirCaso IVEY-9B15M066-EDirección estratégica, Iniciativa emprendedoraAWARD WINNING CASE – This case won the MENA Business Cases category at the 2015 EFMD Case Writing Competition. In September 2014, the chief executive officer of Michel Nassif et Fils, an importer and producer of food and printed goods headquartered in Beirut, Lebanon, is trying to figure out what decisions he needs to take to ensure the development of the company that had been founded by his grandfather a century ago. At the age of 48, right afte...Desde 8,20 €