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Extraordinary Journeys: Wild Times in the Safari Industry
David HallidayCaso IVEY-9B18M164-EDirección estratégica, Iniciativa emprendedoraIn April 2017, an entrepreneur in the tour operator industry faced a potential investment decision. Her company, Extraordinary Journeys (EJ), created custom luxury African safaris for a US-based clientele. While EJ had enjoyed dramatic growth since its founding in 2009, the entrepreneur worried that competitive pressures were increasing, as resource-rich companies had entered the market, drawn by the industry's rapid growth. In response to this g...Desde 8,20 €