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The Michelin Group India: Handling Accusations of Misconduct - Teaching Note
Alison E. HolmNota del Instructor IVEY-W26664-EDirección estratégicaTeaching note for product W26663.Desde 0,00 €
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DeliverMeal Ivory Coast: Addressing Headquarters' Demands (Simplified Chinese Version)
Benoit Decreton; Phillip C. Nell; Alison E. HolmCaso IVEY-9B17MC048-EDirección estratégicaIn 2015, DeliverMeal was a Norwegian online food delivery firm, mostly present in what could be considered emerging markets such as those in Africa. Founded in 2010, the company had experienced extremely rapid international expansion. DeliverMeal followed a global strategy, and standardized processes and turnkey solutions were provided from the headquarters to the subsidiaries.The local business development manager at DeliverMeal’s Ivory Coast su...Desde 8,20 €
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DeliverMeal Ivory Coast: Addressing Headquarters' Demands
Benoit Decreton; Phillip C. Nell; Alison E. HolmCaso IVEY-9B17M048-EDirección estratégicaIn 2015, DeliverMeal was a Norwegian online food delivery firm, mostly present in what could be considered emerging markets such as those in Africa. Founded in 2010, the company had experienced extremely rapid international expansion. DeliverMeal followed a global strategy, and standardized processes and turnkey solutions were provided from the headquarters to the subsidiaries.The local business development manager at DeliverMeal’s Ivory Coast su...Desde 8,20 €
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The Spinach King: Scaling Opportunity in Social Enterprise
Kerrin Myres; Anastacia MamaboloCaso IVEY-9B19M138-EDirección estratégica, Iniciativa emprendedoraA social entrepreneur running a business in Khayelitsha, near Cape Town, South Africa, made and distributed healthy bread-based products for consumers in a poor community through his social enterprise, the Spinach King. His aim was to improve consumers’ eDesde 8,20 €
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Phil Chan (A)
Paul W. Beamish; Jean-Louis SchaanCaso IVEY-9B08M038-EDirección estratégicaThe case deals with a scam that has been run out of Nigeria since 1990. In it, foreign companies are approached for their assistance in facilitating an international transfer of funds in order to receive a very large but unearned commission. In the case, a Hong Kong-based manager who is travelling to Nigeria is unaware that he is walking into a situation where his company is about to be cheated. The objective of the case is to raise the issue of ...Desde 8,20 €
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Fastjet: Strategy and Expansion
Nicole R.D. Haggerty; James Spillane; Jocelyn Carabott; Cheryl Mok; Nicole WiebeCaso IVEY-9B18D018-EDirección estratégica, Iniciativa emprendedora, Servicios y operacionesIn 2012, Fastjet acquired Fly540, a low-cost airline with operations in Tanzania, Kenya, Angola, and Ghana, and began operating as a low-cost carrier with the goal to become the most successful pan-African low-cost airline. Since starting operations, FastDesde 8,20 €
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Phil Chan (B)
Paul W. Beamish; Jean-Louis SchaanCaso IVEY-9B08M039-EDirección estratégicaEn route to Nigeria the decision maker learns that he is walking into a scam and must decide whether to show up for the scheduled meetings or to return home immediately. The case illustrates ways of being drawn into unethical situations, and the severe implications for both the individual and organization if they do participate. This (B) case can be distributed part way through the class (with undergraduates) or at the same time as the (A) case(9...Desde 5,74 €
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Making Waves in Rural Kenya
Sebastian Herrmann; Glenn Brophey; Denyse Lafrance-HorningCaso IVEY-9B09A015-EDirección estratégica, Iniciativa emprendedora, MarketingThe developers of a simple, inexpensive, locally produced rain water harvesting system tackle the social marketing issues in the undeveloped market of rural Kenya. The benefits of the product are obvious but the poverty levels and entrenched traditions create significant and unique marketing challenges.Desde 8,20 €
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Walmart's African Expansion
Karen Robson; Stefanie Beninger; Sudheer GuptaCaso IVEY-9B13M111-EDirección estratégicaWalmart has decided to expand into Africa through the acquisition of the South African consumer goods retailer Massmart. In doing so, the world’s largest retailer faces significant backlash from South Africa’s largest union. The company must also contend with price-sensitive consumers and a lack of supplier relationships on the African continent. Will Walmart appeal to South African consumers and achieve the volume of sales needed to make its fir...Desde 8,20 €
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Market Stretch
Gavin Price; Margaret SutherlandCaso IVEY-9B09M046-EDirección estratégica, MarketingBio-Oil is a multi-purpose skin care product that has gone from being sold only in South Africa to being the No. 1 scar treatment product in 16 of the 17 countries in which it is distributed. Retail sales have jumped from R3 million per annum to R1 billion from 2000 to 2008. Justin and David Letschert made key decisions to eliminate all of the other 119 products that were being manufactured by the company that they took over in 2000, and focused ...Desde 8,20 €