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Tritortric
Jean-Philippe Bonardi; Guy L.F. Holburn; Tony S. FrostCaso IVEY-9B07M008-EDirección estratégica, Iniciativa emprendedoraThis case looks at the issue of whether an investment bank should invest in Tritortric, a privately held Turkish company specializing in white goods. Tritortric is planning an expansion in Europe either as OEM or through the acquisition of an existing European brand. Students will evaluate the attractiveness of Tritortric as a company and to provide guidance related to the mode of international expansion. This case also allows a broader discussio...Desde 8,20 €
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Otoyol Motor Company
Jim KayalarCaso IVEY-9B09M053-EDirección estratégica, Marketing, Servicios y operacionesOtoyol Motor Company, a large commercial vehicle manufacturer, is on the verge of being liquidated by its shareholders. Despite all efforts to maintain its competitive position, the company has been caught in a downward spiral. Erosion of its first mover advantages, shifts in industry core competencies and changes in consumer preferences have depreciated the company's value proposition and deteriorated its market share. Utilizing empirical data, ...Desde 8,20 €
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Yildiz Holding: Global Expansion Strategy
Saul Estrin; Christine Cote; Katherine NunnerCaso IVEY-9B18M191-EDirección estratégicaIn 2014, Yildiz Holding, a Turkish conglomerate, had just acquired the UK-based biscuit maker United Biscuits, the premium chocolate maker Godiva Chocolatier Inc., and the US-based company DeMet’s Candy Company. As Yildiz Holding moved forward in pursuitDesde 8,20 €
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Alara Agri: Fresh Cherry Production
Chris J. Piper; Jordan MitchellCaso IVEY-9B09D004-EDirección estratégica, Iniciativa emprendedora, Servicios y operacionesAlara Agri, based in Bursa, Turkey, is one of the world's foremost cherry and fig producers. The president and chief executive officer (CEO) was concerned about a recurring capacity problem at the end of the process where cherries were packed. On some of the plant's conveyor belts, piles of cherries of one size waited to be packed while other belts had too few cherries to keep workers busy, and thus delayed order fulfillment. Diverting excess che...Desde 8,20 €
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Cherries With Charm: Turkey's Alara Agri
Michael R. Pearce; Jordan MitchellCaso IVEY-9B09A019-EDirección estratégica, Iniciativa emprendedora, MarketingThe chief executive officer (CEO) and owner of Alara Agri, a major Turkish cherry and fig producer, wants to convince retailers in Belgium and Germany (and, later, other parts of Europe) to change cherries from a bulk product to a higher-end luxury product packaged in small carry bags. The move from bulk to small packages has been highly successful in the United Kingdom where retailers reduced waste and increased margins. The German and Belgian r...Desde 8,20 €
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Akbank: Credit Card Division
Mary M. Crossan; Marina ApaydinCaso IVEY-9B09M002-EDirección estratégicaThe Turkish financial sector has been developing rapidly and often unpredictably, offering an ideal backdrop to carry out an industry analysis in the dynamic environment of an emerging market. Akbank, one of the leading private Turkish banks, has been successful in taking advantage of the new opportunities that appeared in the credit card sector as a result of post-crisis restructuring of the financial services industry in the early 2000s. Launch...Desde 8,20 €
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Arçelik Grows in Advanced and Emerging Economies
Saul Estrin; Klaus MeyerCaso IVEY-9B15M021-EDirección estratégicaArçelik, a member of the Turkish Koç Group, had grown from a leading manufacturer of household appliances (also known as ‘white goods’) in Europe’s largest emerging economy to a substantive international player. Yet the company faced new challenges in strengthening its positions in advanced economies, exploiting its competitive advantages across a wider range of emerging economies and in raising the profitability of its international operations. ...Desde 8,20 €
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SomPack: If You Can't Beat Them, Join Them
Sema Dube; Manu DubeCaso IVEY-9B10M071-EDirección estratégicaThis case considers attempts by a Turkish manufacturer of cosmetics packaging to trade off quality for cost, in order to compete with the influx of low-cost products from China. It describes the challenges faced by SomPack management in their effort to survive in the face of low-cost Chinese competition as well as the credit crisis. The company had grown because of its focus on quality and customer relations, but had to slash costs first in respo...Desde 8,20 €