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7 Days Inn: Operations Strategy
Gang Chen; Liang XuCaso IVEY-9B12D023-EDirección estratégica, Iniciativa emprendedora, Servicios y operacionesAWARD WINNING CASE - This case won the Emerging Global Chines Competitors, 2013 European Foundation for Management Development (EFMD) Case Writing Competition. 7 Days Inn, a leading hotel group in China, was established in 2005 and was listed on the New York Stock Exchange in 2009. It now operates more than 1,000 hotels in 168 major Chinese cities and has enrolled more than 30 million customers in its membership club. Its success is largely due t...Desde 8,20 €
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Rehabilitation Alliance Hong Kong: Next Step Forward
Terence Tsai; Barbara LiCaso IVEY-9B08M026-EDirección estratégica, Iniciativa emprendedoraThe case describes the unique business model of Rehabilitation Alliance Hong Kong (RAHK) beginning with its strategic alliance with Dairy Farm to run 7-Eleven convenience stores, with an aim to create job opportunities for its disabled members. The two managers then try out other forms of business, but they are not commercially effective. The case explores the challenges of managing a cooperative relationship with a social conscience and achievin...Desde 8,20 €
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Mazda Motor Corporation: Surviving by Partnering with the Giants
Wiboon Kittilaksanawong; Tae Kyung Lee; Andrew Jiro PoplawskiCaso IVEY-9B17M117-EDirección estratégica, Iniciativa emprendedoraFor 30 years, Mazda Motor Corporation (Mazda) partnered with Ford Motor Company (Ford), helping Ford in small-car engineering and lean manufacturing in exchange for finance and marketing know-how; however, this alliance was terminated due to the global financial crisis in 2008. In 2015, Mazda entered into another long-term partnership to share technologies and cope with cost pressures—this time with Toyota Motor Corporation (Toyota). According to...Desde 8,20 €
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Operations Strategy at Galanz
Stephen (Chi Hung) Ng; Barbara Li; Xiande Zhao; Xuejun Xu; Yang LeiCaso IVEY-9B10D005-EDirección estratégica, Iniciativa emprendedora, Servicios y operacionesStarting from a humble beginning of being a manufacturer of down feather products owned by Shunde Township, Galanz Enterprises Group Co. Ltd. (Galanz) had transformed itself into a world class manufacturer of microwave ovens producing about 50 per cent of the global output in 2003. This case describes the competitive and operational strategies that Galanz used to achieve such a meteoric growth. The company started out with a clear competitive str...Desde 8,20 €
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Enterprise Culture in Chinese History: Zhang Jian and the Dasheng Cotton Mills, Teaching Note
Koll, ElisabethNota del Instructor HBS-813081-EIniciativa emprendedoraTeaching Note for 308068.Desde 0,00 €
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Dami Technology Co. Ltd.: A Smart Kitchen Ecosystem
Miao Cui; Mimi Xiao; Yan Liu; Yuying Yang; Jian YangCaso IVEY-9B18M193-EDirección estratégica, Iniciativa emprendedoraIn December 2017, during the celebrations of the third anniversary of his company, the founder and president of Dami Technology Co. Ltd. (Dami) reflected on the success of his entrepreneurship efforts since 2014. Using mobile Internet, Internet of things,Desde 8,20 €
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Nestlé KITKAT in Japan (B): The Roots of Premiumization
Philip SugaiCaso IVEY-9B17A038-EDirección estratégica, Iniciativa emprendedora, MarketingSupplement for product 9B17A037. The KITKAT team had experienced great success over the past few years by building a powerful and resonating brand and enhancing their production capabilities to enable them to adapt to changing demands from their channel partners. However, the harsh realities of a changing market demographic, and increasingly powerful convenience store chains, created a clear sense of urgency for creative solutions to continue the...Desde 5,74 €
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Scarcity Labs: Using Non-fungible Tokens to Empower Artists
Hubert Pun, Jungsoo Ahn, Carrie Song, James Cantre MoralesCaso IVEY-W32006-EDirección estratégica, Iniciativa emprendedoraIn early 2020, Scarcity Labs Inc. (Scarcity Labs) was created as a spinoff from ViewFin Canada Corporation, a financial technology company providing a wide range of blockchain and cryptocurrency services. Scarcity Labs’ chief executive officer (CEO) and chief product officer (CPO) sat in the company’s Toronto office discussing potential opportunities for blockchain applications. In particular, they pondered the possibility of developing a non-fun...Desde 8,20 €
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Crisis at the Bally Wedding Dress Company
Jiqing Zhu; Paul W. Beamish; Lu YunCaso IVEY-9B15M117-EDirección estratégica, Iniciativa emprendedoraCapitalizing on low-cost manufacturing in China, Bally Wedding Dress Company (Bally) had grown quickly by exporting inexpensive wedding dresses to customers in Western countries. However, due to a rise in labour costs, currency appreciation, and increased prices of raw materials, the low-cost advantage in the manufacturing industry had by 2014 been seriously eroded. Competition had intensified together with a shortage in qualified labour. As both...Desde 8,20 €
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Roaring Dragon Hotel
Stephen GraingerCaso IVEY-9B08M004-EDirección estratégica, Iniciativa emprendedoraThe case looks at the takeover of the Roaring Dragon Hotel (RDH), a state owned enterprise in south-west China, by global hotelier Hotel International (HI) and discusses the cultural collision and organizational adoptions resulting from the intersections of two significantly different business cultures. Specifically in this case, the focus is on the challenge involved with downsizing, redundancy, communication, cultural sensitivity, strategic pla...Desde 8,20 €