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The Paradox of Samsung's Rise
Khanna, Tarun; Song, Jaeyong; Lee, KyungmookArtículo HBS-R1107N-EDirección estratégicaTwenty years ago, few people would have predicted that Samsung could become a world leader in R&D, marketing, and design. Fewer still would have predicted success given the path it has taken: grafting Western business practices onto its essentially Japanese model. Like today's emerging giants, Samsung faced a paradox: The tightly integrated business system that worked in its home market could not secure its future in global markets. So into an or...Desde 8,20 €