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Mondel z International
Bell, David; Herman, Kerry; Migdal, AmramCaso HBS-518051-EMarketing"Mondel z International" is a packaged foods company competing primarily in "snacks" around the globe. The case describes how and why the Kraft Inc. CEO, and later Mondelez CEO, Irene Rosenfeld, created Mondelez, and how she positioned it as a growth company at a time when many packaged food companies were suffering declines. The case also discusses trends in the snack food business and invites readers to suggest how the company's new CEO should...Desde 8,20 €
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A Note on the Snack Food Industry
Bell, David; Herman, Kerry; Migdal, AmramCaso HBS-518064-EMarketingThis note provides an overview of the snacking industry in 2017.Desde 8,20 €
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Uber: Competing Globally
MacKay, Alexander J.; Migdal, Amram; Masko, JohnCaso HBS-720404-EDirección estratégicaThis case describes Uber's global market entry strategy and responses by regulators and local competitors. It details Uber's entry into New York City (United States), Bogot (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In each instance, the case includes information about Uber's strategy in that market, existing regulations on taxis and transportation in each market, the reactions of competitors and re...Desde 8,20 €