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OSI in China
Bell, David E.; Shelman, MaryCaso HBS-513045-EDirección estratégicaTo maximize their effectiveness, color cases should be printed in color. OSI, one of the world's largest suppliers of processed meats to McDonald's and other QSRs, was in the middle of a $400M expansion in China that included backward integration into poultry production. However, its current customers took only a portion of each bird produced and OSI had to develop a go-to-market strategy for the rest. The case describes the opportunities and cha...Desde 8,20 €
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Yum! China, Teaching Note
Bell, David E.; Shelman, MaryNota del Instructor HBS-511106-ETeaching Note for 511040.Desde 0,00 €
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COFCO Xinjiang Tunhe Co., Ltd., Teaching Note
Bell, David E.; Shelman, Mary; Morton, SarahNota del Instructor HBS-509045-EMarketingTeaching Note for [508079].Desde 0,00 €
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Yum! China (Spanish version)
Bell, David E.; Shelman, MaryCaso HBS-517S06Dirección estratégicaSince the first KFC opened in China in 1987, Yum--under Sam Su's leadership--had built the largest restaurant company by far in mainland China. Averaging one new restaurant opening a day for the past five years, in 2010 Yum ran over 3,600 restaurants in 650 cities and employed over 250,000 people, many of them college students in their first jobs. In the third quarter of 2010, Yum China's revenues surpassed U.S. revenues for the first time and ma...Desde 8,20 €
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Arcadia Biosciences: Seeds of Change
Daemmrich, Arthur A.; Reinhardt, Forest L.; Shelman, MaryCaso HBS-709019-EArcadia Biosciences is an entrepreneurial California agricultural biotech company seeking to earn carbon credits by modifying commodity crops for use in China and India. Eric Rey, Arcadia's CEO, faced a strategic inflection point in early September, 2008. The company had a plan to share carbon credits allocated by the United Nations Clean Development Mechanism Executive Board to China, for use of Arcadia's rice varieties, since they enabled farme...Desde 8,20 €