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Nintendo: Game On!
Parul Purwar; Andrew Karl DeliosCaso IVEY-9B16M158-EDirección estratégicaIn 2015, Nintendo—the iconic Japanese video game company—was faced with the decade-long challenge of responding to an industry that had changed in ways it had not anticipated. Under its new president, Nintendo had to contend with large-scale changes in the global gaming market. By not adapting to changing customer needs, Nintendo had lost the customer loyalty it had once enjoyed, as was evident from the decline in the number of units sold. It fac...Desde 8,20 €
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Pokémon GO: Game On!
Parul Purwar; Andrew Karl DeliosCaso IVEY-9B16M187-EDirección estratégicaThis case is a supplement to Nintendo: Game On! Released in July 2016, Pokémon GO was a location-based virtual reality mobile game in which players needed to locate and capture virtual creatures from the Pokémon family. Although it was a revolutionary concept, would its release mark a change in Nintendo’s recent history of continuous decline in revenues and profits? Supplement for product 9B16M158.Desde 8,20 €
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The Healthcare and Pharmaceutical Industries in China
Andrew Karl Delios; Parul PurwarCaso IVEY-9B16M226-EDirección estratégicaThis industry note details the state of the healthcare and pharmaceutical industries in China in 2012. It has details on the size of the respective industries, their growth, their regulation and key political actors, as well as information and analysis on other important stakeholders in the pharmaceutical and health care sectors in China in the 2010s. The level of detail is high, as is the complexity of information presented. The note can be used...Desde 8,20 €
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PacificLink iMedia: To List or to Sell
Andrew Karl Delios; Alvin LamCaso IVEY-9B16M202-EDirección estratégica, Iniciativa emprendedoraThe founder of a digital media firm had to decide whether to list or to sell his company, PacificLink iMedia (PacificLink) in 2015. The founder had fielded more than 20 offers from various companies to acquire PacificLink since 2007–2008. He rejected all these past offers, because he was working to position the company to list on the main board of the Hong Kong Stock Exchange. However, in 2015, the founder received an offer from Accenture that ap...Desde 8,20 €
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PacificLink iMedia: Becoming a Full Service Interactive Agency
Andrew Karl DeliosCaso IVEY-9B09M023-EDirección estratégica, Iniciativa emprendedoraThis case presents the decisions facing the managing director/executive director of PacificLink iMedia (PacificLink), more than 10 years after he founded the company. The company had experienced periods of growth and decline since its founding and was facing a period of uncertain growth given the turmoil in world markets in 2009, following several years of strong growth and expansion. The director anticipated that the company could continue to gr...Desde 8,20 €
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AdNike Pharmaceuticals: A Foreign CEO in China
Parul Purwar; Andrew Karl DeliosCaso IVEY-9B16M225-EDirección estratégicaIn 2012, the incoming general manager for AdNike Pharmaceutical’s operations in China faced a major challenge. AdNike was a leading global pharmaceutical company that had been in China for over 40 years. However, its performance in the country had been worse than expected. In the most recent half-decade of its operations in China, AdNike faced a changing regulatory environment that was becoming more challenging to navigate. Also, local competitor...Desde 8,20 €