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AKB48: Going Global (B)
Alcacer, Juan; Yamazaki, MayukaCaso HBS-717446-EDirección estratégicaAfter a remarkable success in Japan, the producer of the Japanese female singing group AKB48 evaluates market opportunities overseas for his artistic creation. This case introduces the business model behind the AKB48 concept and allows students to identify what geographic market - China, Indonesia, Taiwan, The Philippines, Thailand or South Korea - is more suitable for AKB48's first move overseas. During the discussion, students also identify the...Desde 5,74 €
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AKB48: Going Global (A)
Alcacer, Juan; Sasamoto, Kotaro; Chayakul, Tee; Yamazaki, MayukaCaso HBS-717445-EDirección estratégicaAfter a remarkable success in Japan, the producer of the Japanese female singing group AKB48 evaluates market opportunities overseas for his artistic creation. This case introduces the business model behind the AKB48 concept and allows students to identify what geographic market - China, Indonesia, Taiwan, The Philippines, Thailand or South Korea - is more suitable for AKB48's first move overseas. During the discussion, students also identify the...Desde 8,20 €
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Dongfeng Nissan's Venucia (A)
Reinhardt, Forest L.; Yamazaki, Mayuka; Donovan, G.A.Caso HBS-714014-EDirección estratégicaThe (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to respond. The case includes information on the structure of the industry, on government regulation, and on the preferences of Chinese purchasers of automobiles, including information a...Desde 8,20 €
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Dongfeng Nissan's Venucia (B)
Reinhardt, Forest L.; Yamazaki, Mayuka; Donovan, G.A.Caso HBS-714015-EDirección estratégicaThe (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to respond. The case includes information on the structure of the industry, on government regulation, and on the preferences of Chinese purchasers of automobiles, including information a...Desde 5,74 €
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Dongfeng Nissan's Venucia (C)
Reinhardt, Forest L.; Yamazaki, Mayuka; Donovan, G.A.Caso HBS-714016-EDirección estratégicaThe (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to respond. The case includes information on the structure of the industry, on government regulation, and on the preferences of Chinese purchasers of automobiles, including information a...Desde 5,74 €