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Levendary Cafe: The China Challenge, Teaching Note
Bartlett, Christopher A.; Han, ArarNota del Instructor HBS-4358-ETeaching Note for 4357.Desde 0,00 €
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Forbidden City: Launching a Craft Beer in China, Teaching Note
Bartlett, Christopher A.; Carlson, CaroleNota del Instructor HBS-920560-EDirección estratégicaTeaching note for case 920559.Desde 0,00 €
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Global Wine War 2015: New World Versus Old
Bartlett, Christopher A.; McAra, SarahCaso HBS-916415-EConocimiento y comunicaciónThe case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers in the battle for the Chinese wine market in 2015. China's wine consumption growth presented a large and fast growing export target that was extremely attractive both to Old World producers burdened with oversupply and declining demand, and to New World winemakers faced with rising costs and a deteriorating image. But changing Chinese marke...Desde 8,20 €