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Google Inc.
Edelman, Benjamin; Eisenmann, Thomas R.Caso HBS-910036-EDirección estratégicaThe case 'Google Inc.' describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. It reviews Google's recent strategic initiatives and the threats they pose to Yahoo!, Microsoft, and others. It also asks what Google should do next. One option is to stay focused on the company's core competence, i.e., developing superior search solutions and monetizing them through targeted advertisi...Desde 8,20 €
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Reinventing Retail: ShopRunner's Network Bet
Edelman, Benjamin; Webster, Karen L.Caso HBS-915002-EMarketingShopRunner considers adjustments to improve its online shopping service which offers no-charge two-day shipping as well as easy returns and other conveniences. Competitors' diverse pricing models and ancillary benefits raise questions about how to structure and price ShopRunner's offering. Meanwhile, an investment from Alibaba presents new opportunities in China but risks distraction from the core business.Desde 8,20 €
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Mission Impossible Yummy77 Delivers Groceries within the Hour
Edelman, BenjaminCaso HBS-916025-EServicios y operacionesYummy77 considers alternative operational models to reduce cost, improve speed, and increase appeal. Can one of these approaches succeed where others have failed?Desde 8,20 €
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Mission Impossible: Yummy77 Delivers Groceries within the Hour, Teaching Plan
Edelman, BenjaminNota del Instructor HBS-916051-EServicios y operacionesTeaching plan for case 916025.Desde 0,00 €
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Airbnb (B)
Edelman, Benjamin; Luca, MichaelCaso HBS-912020-ETecnologías de la informaciónSupplements the (A) case.Desde 5,74 €