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Jinjiang Group: Globalization through State Ownership and Political Connection
Wiboon Kittilaksanawong; Qiannan ShiCaso IVEY-9B18M019-EDirección estratégica, Iniciativa emprendedoraSince its founding in 1951, Chinese state-owned Jinjiang International (Group) Company Limited (Jinjiang) had become a leading international company in the travel and hospitality industry with business divisions in hotels, transportation, travel, realty, investments, and finance. The Jinjiang brand was well-known in China, and the group had been pursuing a conservative investment approach. However, in response to the Chinese government’s “Going G...Desde 8,20 €
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Huawei-Leica Alliance: Reinventing Smartphone Photography or Building Brand Image
Wiboon Kittilaksanawong; Freddy Rocky MasonCaso IVEY-9B17M025-EDirección estratégica, Iniciativa emprendedoraIn 2016, Chinese telecommunications equipment firm Huawei Technologies Co. Ltd. (Huawei) aspired to be the world’s top smartphone manufacturer. The company had identified German camera company Leica Camera AG (Leica) as a long-term partner to reinvent Huawei’s smartphone photography to beat an influx of domestic rivals and the market leaders, Apple and Samsung. The flagship dual camera smartphone that was co-engineered by Huawei and Leica, the P9...Desde 8,20 €