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7 Days Inn: Operations Strategy
Gang Chen; Liang XuCaso IVEY-9B12D023-EDirección estratégica, Iniciativa emprendedora, Servicios y operacionesAWARD WINNING CASE - This case won the Emerging Global Chines Competitors, 2013 European Foundation for Management Development (EFMD) Case Writing Competition. 7 Days Inn, a leading hotel group in China, was established in 2005 and was listed on the New York Stock Exchange in 2009. It now operates more than 1,000 hotels in 168 major Chinese cities and has enrolled more than 30 million customers in its membership club. Its success is largely due t...Desde 8,20 €
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The 7 Questions to Ask (Spanish version)
Simons, Robert L.Artículo HBS-R1011GDirección estratégicaAn economic downturn can quickly expose the shortcomings of your business strategy. But can you identify its weak points in good times as well? And can you focus on those weak points that really matter? Drawing on some 25 years of research, Harvard Business School professor Robert Simons identifies seven questions all executives should ask in order to ensure their strategies' success. Have you identified your primary customer? Decided whether sha...Desde 8,20 €
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Cómo China cambió su agenda global de adquisiciones
Williamson, Peter J.; Raman, Anand P.Artículo HBS-R1104KDirección estratégicael progreso económico de China ha sido tan deslumbrante que la gente a menudo se olvidan de que China, Inc. ha visto su cuota de fracasos también. Basta con mirar a las primeras adquisiciones transfronterizas que las empresas chinas hicieron. Muchas de estas ofertas, incluyendo la adquisición de alto perfil de TCL de Thomson de Francia, adquisición de Ssangyong Motor Company de Corea del Sur de SAIC, y la compra de Murray de América del largo del...Desde 8,20 €
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A Better Community (ABC): Developing the NGO Infrastructure in China
Marquis, Christopher; Guan, ZhishuangCaso HBS-KS1258-EABC (A Better Community) provided pro-bono and paid management consulting services to nongovernment organizations in mainland China. Founded in 2008, ABC had quickly expanded from a voluntary group in Beijing with 7 volunteers in to a well-organized NGO with several hundred volunteers operating in 4 cities, serving more than one hundred NGOs. However, the rapid development also brought many challenges to both the running of the organization and h...Desde 8,20 €
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The Munich Oktoberfest: From Local Tradition to Global Capitalism
Alcacer, Juan; Bettinger, Christian; Philippi, AndreasCaso HBS-714439-EDirección estratégicaOktoberfest, an annual festival held in Munich (Germany) for more than 200 years, has grown in recent decades into a hugely popular event that attracts 7 million visitors annually, a large proportion of which are foreign. In fact, Oktoberfest's global appeal is so strong that hundreds of copycat Oktoberfest events exist in cities as diverse as Cincinnati (U.S.), Bangalore (India), Beijing (China), and Blumenau (Brazil). The case provides informat...Desde 8,20 €
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Birkenshire Corporation: The Pink Towels
Tori Yu-wen HuangCaso IVEY-9B17C004-EDirección estratégica, Liderazgo y Dirección de personasOn March 7, 2012, one day before International Women’s Day, all female staff of Birkenshire Corporation, a British organization in China, received an email from the human resources department about a pink towel gift set being given to all female employees of the company in celebration of the day. This act sparked a lively discussion among the female staff about various gender issues and cultural customs such as society’s expectations for professi...Desde 8,20 €
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Growing Home: Creating Institutional Change in China
Marquis, Christopher; Wu, Yen HsiangCaso HBS-KS1263-EIn 2008, Du and Lu, two experienced professional volunteers passionate about improving the state of mental health and well being among Chinese youth, founded Growing Home in Beijing, China. The nonprofit organization has since evolved from teaching children that have migrated to big cities from rural areas, to focusing on developing bedtime stories particularly for children in rural residential schools. As the demand for Growing Home's program e...Desde 8,20 €
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Don't Forget Your Boss: Make the Most of This Critical Relationship-Why Managing Your Boss Is Key to Becoming a Great Boss Yourself
Hill, Linda A.; Lineback, KentCapítulo de Libro HBS-7321BC-EConocimiento y comunicaciónOne member of your professional network deserves special attention: your boss. Why? Because your boss plays a pivotal role in your success-or your failure. You can leverage your boss's influence in the organization in several ways-for example, by obtaining valuable information, winning needed resources, or securing support for your group's initiatives. If you mishandle your relationship with your boss, you might find yourself isolated and ignored...Desde 8,20 €
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Universal Pictures: Film Cut Dilemma Amid Geopolitical Conflict
Harvinder Singh, Rakesh GuptaCaso IVEY-W30304-EDirección estratégicaUniversal Pictures’ animated movie Abominable was scheduled for release in Malaysia on November 7, 2019. However, Malaysia’s Film Censorship Board ordered the studio to cut the scenes showing a map with the controversial “nine-dash line.” Without those cuts, the Malaysian government would not allow the movie’s release in Malaysia. The nine-dash line was a geopolitically sensitive issue in the South China Sea region, pitting China against neighbou...Desde 8,20 €
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Operations Strategy at Galanz
Stephen (Chi Hung) Ng; Barbara Li; Xiande Zhao; Xuejun Xu; Yang LeiCaso IVEY-9B10D005-EDirección estratégica, Iniciativa emprendedora, Servicios y operacionesStarting from a humble beginning of being a manufacturer of down feather products owned by Shunde Township, Galanz Enterprises Group Co. Ltd. (Galanz) had transformed itself into a world class manufacturer of microwave ovens producing about 50 per cent of the global output in 2003. This case describes the competitive and operational strategies that Galanz used to achieve such a meteoric growth. The company started out with a clear competitive str...Desde 8,20 €