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OpenSky.tv: A New Business Model-Content Creation, Curation, Consumption, and Commercialization
Howard Lam; Chi Fai Chan; Icy Fong Ling Ngai NGAICaso IVEY-9B19A016-EDirección estratégica, Iniciativa emprendedora, MarketingOpenSky.tv was founded in 2016 with the objective of getting people back to watching video content on television. The founder wanted all video content to be accessible through an Internet connection on the viewer’s television. His company’s platform located and brought together programs and videos that were of interest to each viewer, so viewers could have their own personalized video channel. One full year after its launch, OpenSky.tv wanted to ...Desde 8,20 €
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Bamboos Health Care Holdings (Hong Kong) Ltd.: Business Model and Expansion
Kevin Au; Howard Lam; Shi Yu Lu; Icy Fong Ling Ngai NGAICaso IVEY-9B18M170-EDirección estratégica, Iniciativa emprendedoraThe chief executive officer of Bamboos Health Care Holdings (Hong Kong) Ltd. (Bamboos) started her entrepreneurship journey in 2005 with a telephone and a fax machine. She created a platform to match the demand from patients or their relatives with the supply of services from health care professionals. After 12 years in operation, following one consistent business model, Bamboos was listed on the main board of the Hong Kong Stock Exchange. Despit...Desde 8,20 €