Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
KITKAT in Japan (A): Sparking a Cultural Revolution
Philip Sugai; Adrian SossnaCaso IVEY-9B17A037-EDirección estratégica, Iniciativa emprendedora, MarketingIn 2008, the marketing manager for Nestlé Japan’s confectionery business and his team were struggling to redefine the KITKAT brand within the Japanese market. KITKAT as a brand faced a real threat as the retail environment rapidly shifted toward increasingly powerful convenience store chains and consumer preferences shifted toward more novel consumable products. With more than 200 companies competing within Japan’s crowded and relatively stable c...Desde 8,20 €
-
Design Thinking and Innovation at Apple (Spanish version)
Thomke, Stefan; Feinberg, BarbaraCaso HBS-610S10Iniciativa emprendedora1) design thinking; 2) product development strategy and execution; 3) CEO as chief innovator; and 4) bold business experimentation.Desde 8,20 €
-
Tokyo Electron: The Competitive Consolidation and Antitrust Challenge
Wiboon Kittilaksanawong; Claire AndréCaso IVEY-9B17M059-EDirección estratégica, Iniciativa emprendedoraIn September 2013, Tokyo Electron Limited announced a merger with Applied Materials Inc. The deal would place the new entity in the leader position in the highly consolidated global semiconductor manufacturing equipment industry, which counted Intel Corporation and Samsung Group as major customers. Due to antitrust issues, the deal was eventually cancelled. Shortly after, in October 2015, Lam Research Corporation announced a merger with KLA-Tenco...Desde 8,20 €
-
Mazda Motor Corporation: Surviving by Partnering with the Giants
Wiboon Kittilaksanawong; Tae Kyung Lee; Andrew Jiro PoplawskiCaso IVEY-9B17M117-EDirección estratégica, Iniciativa emprendedoraFor 30 years, Mazda Motor Corporation (Mazda) partnered with Ford Motor Company (Ford), helping Ford in small-car engineering and lean manufacturing in exchange for finance and marketing know-how; however, this alliance was terminated due to the global financial crisis in 2008. In 2015, Mazda entered into another long-term partnership to share technologies and cope with cost pressures—this time with Toyota Motor Corporation (Toyota). According to...Desde 8,20 €
-
Toyota Tsusho Corporation: Acquiring The French CFAO To Penetrate African Markets
Wiboon Kittilaksanawong; Mayeni GueyeCaso IVEY-9B18M002-EDirección estratégica, Iniciativa emprendedoraIn 2016, the Japanese company Toyota Tsusho Corporation (TTC) acquired the remaining shares of the French trading company Compagnie Française de l’Afrique Occidentale (CFAO), which was operating in Africa. That same year, TTC registered its first financial loss in 16 years. Several years earlier, in 2012, TTC had participated in CFAO’s equity as its majority shareholder. These strategic moves were all part of TTC’s corporate campaign Vision 2015,...Desde 8,20 €