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Supply Chain Management
Shih, WillyCaso HBS-619023-EServicios y operacionesThis note on supply chain management provides background for the seven class supply chain module in the Technology & Operations Management required curriculum course taught at the Harvard Business School. This module includes four broad topics: sourcing and supply chain structure, supply chain coordination, coping with uncertain demand, and supply chain visibility.Desde 8,20 €
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AmTran Technology Ltd.
Shih, Willy; Wang, Jyun-Cheng; Robinson, KarenCaso HBS-613069-EDirección estratégicaTo maximize their effectiveness, color cases should be printed in color. As an original design manufacturer (ODM) of television sets and leading supplier to Vizio, a market leader in the U.S. for LCD flat panel TVs, AmTran Technology Ltd. uses what founder Alpha Wu describes as a "WE" model in which western companies perform sales, marketing, and product definition work, while eastern companies in Asia like his perform the engineering and manufac...Desde 8,20 €
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Epistar and the Global LED Market
Shih, Willy; Chien, Chen-Fu; Wang, Hung-KaiCaso HBS-615053-EDirección estratégicaIt took BJ Lee many years to learn how to navigate the patent minefield that was the global LED industry. When his company was first spun off from the Industrial Technology Research Institute in Taiwan, he thought the essence of a good IP strategy was to develop a technology portfolio that was different from everybody else. But in the ensuing two decades of competition and litigation, he came to appreciate some of the nuances that enabled his com...Desde 8,20 €
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Komatsu Komtrax: Asset Tracking Meets Demand Forecasting
Shih, Willy; Hong, Paul; Park, YoungWonCaso HBS-619022-EServicios y operacionesKomatsu's Komtrax system started as a way of remotely monitoring and tracking equipment for the purpose of improving operational efficiency. This case follows its evolution towards other uses including demand forecasting for its sales, marketing, and production operations.Desde 8,20 €
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RCA: Color Television and the Department of Justice (A)
Shih, Willy; Dieterich, GregoryCaso HBS-614072-EDirección estratégicaThis case examines the early history of the color television receiver market, and the global consequences of an historic 1958 consent decree with the U.S. Department of Justice that opened RCA's patents to licensing by domestic competitors royalty-free. This externality had a dramatic impact on the long-term health of the U.S. consumer electronics industry. The associated (B) case is 614-073.Desde 8,20 €
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RCA: Color Television and the Department of Justice (B)
Shih, Willy; Dieterich, GregoryCaso HBS-614073-EDirección estratégicaThis case is a supplement to 614-072, which examines the early history of the color television receiver market, and the global consequences of an historic 1958 consent decree with the U.S. Department of Justice that opened RCA's patents to licensing by domestic competitors royalty-free. This externality had a dramatic impact on the long-term health of the U.S. consumer electronics industry.Desde 5,74 €
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Renesas Electronics and the Automotive Microcontroller Supply Chain (A)
Shih, Willy; Pierson, MargaretCaso HBS-612071-EServicios y operacionesTo maximize their effectiveness, color cases should be printed in color. The magnitude 9.0 earthquake that struck Japan in March, 2011 caused extensive damage to Renesas Electronics wafer fabrication facility, a critical link in the global automotive supply chain. Many OEMs sole-sourced customized microprocessors from the fab so its shutdown forced the "Big Three" of Detroit and Japan to shutdown production as well. Data from two automotive custo...Desde 8,20 €
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Conducting a Kaizen
Shih, WillyCaso HBS-619016-EServicios y operacionesKaizen, meaning change for the better in Japanese, is a set of activities directed at improving standardized work, equipment, and procedures for carrying out daily production or other business operations. It was popularized by Toyota as an integral part of its Toyota Production System. This note provides describes some of the underlying practices, and a simple outline for conducting a kaizen event.Desde 8,20 €