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Sony
Thomke, Stefan; Osanai, Atsushi; Kanno, AkikoCaso HBS-618045-EConocimiento y comunicaciónSony used to be synonymous with "innovation" and "cool products". The case reveals how the company lost its edge and describes the leadership initiatives to restore its former glory. In 2012, Kazuo (Kaz) Hirai becomes CEO and successfully transforms Sony, including a relentless focus on differentiation through "wow" products instead of chasing scale. How should he organize and manage the company's response to digital opportunities, such as virtua...Desde 8,20 €