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Mad About Plaid (Commentary for HBR Case Study)
Kirby, Julia; Ferguson, Niall; Thomas, Dana; Seidman, Dov; Corkindale, GillArtículo HBS-R0711Z-EMarketingCastlebridge & Company, a maker of high-quality outerwear, is a century-old British institution. Its headquarters remain in London, but most of its manufacturing has moved offshore. With the last domestic factory slated to close, the firm's executives struggle to preserve the "Britishness" of the brand. For historian Niall Ferguson, the plant closure is a logical step. The British public has been down this road, as have foreign consumers of Briti...Desde 8,20 €
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Mad About Plaid (HBR Case Study and Commentary)
Kirby, Julia; Ferguson, Niall; Thomas, Dana; Seidman, Dov; Corkindale, GillArtículo HBS-R0711A-EMarketingCastlebridge & Company, a maker of high-quality outerwear, is a century-old British institution. Its headquarters remain in London, but most of its manufacturing has moved offshore. With the last domestic factory slated to close, the firm's executives struggle to preserve the "Britishness" of the brand. For historian Niall Ferguson, the plant closure is a logical step. The British public has been down this road, as have foreign consumers of Briti...Desde 8,20 €