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Prince Edward Island Preserve Company: Turnaround
Paul W. Beamish; Nathaniel LuptonCaso IVEY-9B08M049-EDirección estratégica, Iniciativa emprendedoraIn April 2008, Bruce MacNaughton, president of Prince Edward Island Preserve Co. Ltd. (P.E.I. Preserves), was focused on turnaround. The company he had founded in 1985 had gone into receivership in May 2007. Although this had resulted in losses for various mortgage holders and unsecured creditors, MacNaughton had been able to buy back his New Glasgow shop/cafe, the adjacent garden property and inventory, and restart the business. He now needed a ...Desde 8,20 €
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Garrard Japan: Global or Local
Paul W. Beamish; Ramasastry ChandrasekharCaso IVEY-9B19M031-EDirección estratégicaIn late September 2017, the country manager of Garrard Japan was reviewing an interim strategy to deal with emerging, negative views on the ongoing globalization of industry and commerce. Garrard Japan was a wholly owned subsidiary of Garrard S.A., a leading packaged foods company. The European-based multinational enterprise had been a major contributor to globalizing trade and commerce, and the survey results had highlighted a Japanese view that...Desde 8,20 €
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Hisense-Hitachi Joint Venture: Expanding Internationally
Paul W. Beamish; Su LiuCaso IVEY-9B16M169-EDirección estratégicaIn June 2014, Hisense of China and Hitachi of Japan were considering whether their 11-year-old joint venture (JV) should once again assume responsibility for its international sales. After developing a solid central air-conditioner market share in China, in 2009, the JV began to sell in various overseas regions but struggled. In April 2012, the partners agreed to have a Hisense subsidiary (the HIMC) assume full responsibility for selling the JV’s...Desde 8,20 €
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Hisense-Hitachi Joint Venture: Expanding in Southeast Asia
Paul W. Beamish; Su LiuCaso IVEY-9B16M220-EDirección estratégicaBefore re-entering the Southeast Asian market in 2015, the Hisense-Hitachi joint venture mainly used the well known Hitachi brand to explore overseas markets. After the JV had accumulated enough capacity to adopt a product differentiation strategy, they decided to treat the Hisense brand as the focal brand in Southeast Asia and adopted a series of distribution strategies that differed from what they had used to sell Hitachi branded products elsew...Desde 8,20 €