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Nintendo: Game On!
Parul Purwar; Andrew Karl DeliosCaso IVEY-9B16M158-EDirección estratégicaIn 2015, Nintendo—the iconic Japanese video game company—was faced with the decade-long challenge of responding to an industry that had changed in ways it had not anticipated. Under its new president, Nintendo had to contend with large-scale changes in the global gaming market. By not adapting to changing customer needs, Nintendo had lost the customer loyalty it had once enjoyed, as was evident from the decline in the number of units sold. It fac...Desde 8,20 €
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Pokémon GO: Game On!
Parul Purwar; Andrew Karl DeliosCaso IVEY-9B16M187-EDirección estratégicaThis case is a supplement to Nintendo: Game On! Released in July 2016, Pokémon GO was a location-based virtual reality mobile game in which players needed to locate and capture virtual creatures from the Pokémon family. Although it was a revolutionary concept, would its release mark a change in Nintendo’s recent history of continuous decline in revenues and profits? Supplement for product 9B16M158.Desde 8,20 €