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Yamato Transport: Replicating Japanese Success in Singapore
Abhishek Aggarwal; Rohit Kadam; Lawrence LohCaso IVEY-9B12M121-EDirección estratégicaYamato Transport, Japan’s leading parcel delivery company, experienced internationalization and geographical diversification issues. When it launched its operations in Singapore in 2010 with a view to further branching out into Southeast Asia, the company faced challenges owing to different cultural and social landscapes, difficulties penetrating a small and saturated market, and problems hiring manpower aligned with the company’s business model....Desde 8,20 €