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Hatsune Miku: Japanese Virtual Idol Ignites Global Value Co-creation
Timothy Craig; Philip Sugai; Lukman AroeanCaso IVEY-9B14M110-EDirección estratégicaCrypton Future Media, a music software company based in Sapporo, Japan, developed Hatsune Miku (HM), a singing voice synthesizer software program (Vocaloid). Users entered lyrics and melodies to create songs, which were then sung by Hatsune Miku, a 16-year-old female virtual singer featured on the software packaging.Initially targeting professionals, HM unexpectedly caught on among amateurs who produced music, lyrics, artwork and videos, which th...Desde 8,20 €