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Nintendo Wii U: Lessons Learned for New Strategic Directions
Wiboon Kittilaksanawong; Gary GilletCaso IVEY-9B14M166-EDirección estratégica, Iniciativa emprendedoraFounded in 1889 in Kyoto, Japan, Nintendo has always operated in the entertainment business, beginning with playing cards and, in the 1970s, entering the electronics and video game industry with a small handheld console. By investing in innovation to ensure continuing delivery of new recreational experiences, Nintendo was dominant until the mid-1990s when the two multinational giants, Sony and Microsoft, entered the market with large investment c...Desde 8,20 €