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CJ E&M: Creating a K-Culture in the U.S.
Ofek, Elie; Kim, Sang-Hoon; Norris, MichaelCaso HBS-515015-EMarketingBuoyed by the success of K-pop music and K-drama television shows in Asian countries, Jay Lee, Chairman of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & Media (E&M) division, was a daylong fan convention, called 'KCON' , that was held in Irvine CA in October 2012 and which featured various Korean cultural elements, ...Desde 8,20 €
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Daewoo Shipbuilding and Marine Engineering
Upton, David M.; Kim, BowonCaso HBS-609018-EServicios y operacionesExplores the journey of aggressive learning and capability building in the operations of a major Korean Shipbuilder. While DSHM had once used its superior learning capability to topple its Japanese competition, it now faced the potential for a similar attack from new Chinese competitors. Without outsourcing some of its work to China, DSHM would become uncompetitive. However, in outsourcing the work, some skills would necessarily have to be transf...Desde 8,20 €
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El Seguro Social Campesino en Ecuador
Cárdenas M.; Sánchez, Loppacher J.Caso P-1030Servicios y operacionesEl Seguro Campesino en Ecuador presenta un interesante ejemplo de enfoque de subsidio de demanda para mejorar la cobertura médica para los pobres y las poblaciones rurales. El caso describe el desarrollo de este esquema en Ecuador y presenta el principal problema que queda aún por resolver una vez el sistema se desarrolle: la falta de oferta. El Ministerio debe afrontarlo, y en este caso se presentan varias alternativas. Uno de los principales ro...Desde 8,20 €
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Rural social security in Ecuador
Cárdenas M.; Sánchez, Loppacher J.Caso P-1030-EServicios y operacionesThe Rural Social Security Plan in Ecuador is an interesting example of a demand subsidy approach to achieving better medical coverage in poor and remote rural populations. The case describes how this scheme was developed in Ecuador and the main problem that remains once that the system is in place: the lack of health care providers. The ministry needs to address this problem, and several alternatives are outlined in the case. One of the health mi...Desde 8,20 €
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Acquisition and Restructuring of Kia Motors by Hyundai Motors
Seungwha (Andy) Chung; Sunju ParkCaso IVEY-9B09M015-EDirección estratégicaIn recent years, greater competition and diminished profits, due to domestic and global oversupplies as well as higher development costs, have led the automobile industry to engage in domestic and international mergers and strategic collaboration. This case examines one of the largest mergers and acquisitions (M&As) in the Korean automobile market in recent years: the acquisition of Kia Motors (Kia) by Hyundai Motors (Hyundai). The case describes...Desde 8,20 €