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POSCO: Corporate Citizenship
Rhee, Mooweon; Kim, Jae-Gu; Barnett, William P.Caso SGSB-SM352-EDirección estratégicaSouth Korean steelmaking giant POSCO in 2021 had become a global company with businesses in 52 countries. In 2018, POSCO’s new chairman and CEO had inaugurated a broader business philosophy, espousing “Corporate Citizenship” practices as a way for the company to give back to society, beyond the production of steel or creation of jobs. This philosophy included new principles, innovative R&D, action plans, and internal and external cooperation to ...Desde 8,20 €
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The Rise of JTBC
Barnett, William P.; Rhee, Mooweon; Shin, DongyoubCaso SGSB-SM317-EDirección estratégicaJTBC, which began operations in 2011, provided press coverage, drama shows, and entertainment programs. Within a relatively brief period, the company had gained the position of Korea’s most trusted press outlet, and played a pivotal role in reporting key information related to the controversial case of President Park Geun-hye and her advisor - information that ultimately led to the president’s impeachment in March 2017. The case study details the...Desde 8,20 €
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SK's Double Bottom Line: Challenges and Way Forward
Jang, Yong Suk; Rhee, Mooweon; Chey, Tae-won; Barnett, WilliamCaso SGSB-SM324-EDirección estratégicaSK Group, one of Korea’s largest conglomerates, announced its Double Bottom Line (DBL) initiative in 2018. In January 2019, Chairman Tae-won Chey unveiled the company’s pledge not only to monitor and report SK’s social value, but also see social value account for 50 percent of the company’s key performance indicators. This case study follows SK’s shift to DBL management and efforts to place social value at the core of its business model. Social...Desde 8,20 €
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SK Planet in 2013: A Korean Giant's Big Bet on the U.S. Market
Burgelman, R; Chung, S, C; Nathanson, J; Lee, Won-yohCaso SGSB-SM222-EDirección estratégicaThe case details the strategic decisions that SK Planet, a leader in web and mobile services in its home country of Korea, needed to make regarding the best way to carry out an aggressive global expansion—most importantly into the United States. The $1 billion company had a war chest of $600 million in cash, which allowed company leadership to consider three strategic options for evaluation: 1) Port or rebrand SK Planet’s top-ranked Korean servic...Desde 8,20 €