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Singapore Airlines: In Talks to Invest in Jeju Air
Ruth S.K. Tan; Zsuzsa R. Huszar; Weina ZhangCaso IVEY-9B15N013-EDirección estratégica, FinanzasJeju Air is a market leader in the South Korean low-cost carrier industry, operating more than 20 domestic and international air routes in Asian countries. In the midst of rising economic activity and the opening of more air routes in North Asia, Jeju Air is planning an initial public offering to seek capital to grow its China business.Meanwhile, Singapore Airlines is in discussions to purchase a 20 per cent equity investment in Jeju Air. Is this...Desde 8,20 €
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How Samsung Became a Design Powerhouse
Yoo, Youngjin; Kim, KyungmookArtículo HBS-R1509E-EIniciativa emprendedoraUntil 20 years ago, South Korea's Samsung Electronics manufactured inexpensive, imitative electronics for other companies. Its leaders valued speed, scale, and reliability above all. The few designers working for the company were dispersed in engineering and new-product units, and they had little status in a company that emphasized efficiency and engineering rigor. Then, in 1996, Lee Kun-Hee, the chairman of Samsung Group, grew frustrated by the ...Desde 8,20 €
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The Kaesong Industrial Complex (A) and (B), Teaching Note
Werker, Eric; Roscini, DanteNota del Instructor HBS-713023-EEconomíaTeaching Note for 710022 and 710023.Desde 0,00 €
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HyundaiCard's Marketing Strategy
Chansoo Park; Ronald D. CampCaso IVEY-9B09A028-EDirección estratégica, MarketingIn the competitive South Korean credit card market, a review of the past decade of HyundaiCard's marketing strategies and evaluation of anticipated possible difficulties of being a market follower revealed several challenges for senior management. Despite a tremendously successful creative business model based on customer needs, innovative products and integration of online and offline customers, the company's performance had not progressed in th...Desde 8,20 €
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AKB48: Going Global (A)
Alcacer, Juan; Sasamoto, Kotaro; Chayakul, Tee; Yamazaki, MayukaCaso HBS-717445-EDirección estratégicaAfter a remarkable success in Japan, the producer of the Japanese female singing group AKB48 evaluates market opportunities overseas for his artistic creation. This case introduces the business model behind the AKB48 concept and allows students to identify what geographic market - China, Indonesia, Taiwan, The Philippines, Thailand or South Korea - is more suitable for AKB48's first move overseas. During the discussion, students also identify the...Desde 8,20 €
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BTS, K-Pop and the Hallyu: Creating Waves Softly
Tulsi JayakumarCaso IVEY-W25501-EEconomíaIn May 2021, the South Korean boy band BTS beat out other international musicians for all four of the Billboard Music Awards for which they had been nominated. “Dynamite,” BTS’s top-selling song, was the band’s first song in English. BTS and other K-pop groups had been able to achieve a high level of global success, especially since 2013, despite singing in a language that was foreign to many listeners. K-pop and other elements of Korea’s ...Desde 8,20 €