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Olam International, Teaching Note
Bell, David E.; Shelman, MaryNota del Instructor HBS-509056-EMarketingTeaching Note for [509002].Desde 0,00 €
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Asian Agri and the Future of Palm Oil, Teaching Note
Bell, David E.; Kindred, NatalieNota del Instructor HBS-512014-EMarketingTeaching Note for 511015.Desde 0,00 €
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Olam International
Bell, David E.; Shelman, MaryCaso HBS-509002-EMarketingIn 20 years, Sunny Verghese had built Singapore-based Olam International from a small Nigerian export company into a $5 billion global leader in agricultural commodities with a core competence in Africa. Olam's growth had come by pursuing product and geographic adjacencies and its 'farm gate to factory gate' approach had been extended to 14 agricultural products, including cashews, sesame, cocoa, and coffee. In mid-October 2008, Olam's stock pric...Desde 8,20 €
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Asian Agri and the Future of Palm Oil
Bell, David E.; Kindred, NatalieCaso HBS-511015-EMarketingFor Asian Agri and other Indonesian palm oil producers, the future promised rising demand from fast-growing Asian populations, but also intensifying criticism from environmental groups. With the highest yield and lowest production cost of any edible oil, palm oil constituted an abundant, inexpensive source of food for Asian and, to a lesser extent, international markets. Its production had soared from 1970 to 2010, sparking concern from environme...Desde 8,20 €
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Olam: On a New Course
Bell, David E.; Reinhardt, Forest L.; Shelman, MaryCaso HBS-513044-EMarketingTo maximize their effectiveness, color cases should be printed in color. From modest beginnings as a cashew trader in Nigeria, Olam, founded by Indian nationals in 1989, has grown into a leading global agricultural trading company, with annual revenues of $14 billion. The company recently has begun investing in farms and in the production of packaged goods, shifting from its traditional focus on the midstream of the value chain. The case raises q...Desde 8,20 €
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Wattpad, Teaching Plan
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-920301-EMarketingTeaching plan for case 919413.Desde 0,00 €
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Brewing Peace Philippines: Customer Relationship Management
Jose Gerardo Santamaria; Sandeep Puri; Maria Luisa Chua Delayco; Rakesh SinghCaso IVEY-9B20A056-EDirección estratégica, Iniciativa emprendedora, MarketingBrewing Peace was a company based in the Philippines that sold coffee beans. Despite having a base of 80 customers, 70 per cent of its business depended on 9 key accounts; this included its biggest buyer, Concepcion Coffee Enterprises Limited (CCEL), whicDesde 8,20 €
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Cubo Modular Inc.: Managing Demand for Bamboo Houses
Andrea Santiago; Al Rosenbloom; Fernando Martin RoxasCaso IVEY-W25411-EMarketingCUBO Modular Inc. (CUBO) was a start-up social enterprise in the Philippines that emerged shortly after its chief executive officer, Earl Forlales, received a substantial cash award for besting 1,200 entries in a competition. The concept behind Forlales’sDesde 8,20 €
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Zalora Philippines: From Growth to Profitability, Teaching Note
Ngwe, DonaldNota del Instructor HBS-519073-EMarketingTeaching note for case 517009.Desde 0,00 €
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Singapore Airlines: Premium Goes Multi-Brand
Deshpande, Rohit; Lau, DawnCaso HBS-517017-EMarketingSingapore Airlines had long been considered the gold standard for its innovative customer service. However, the company was faced with new sources of competition, from the rapid growth of Southeast Asian low-cost carriers on the one hand, to the expansion of premium Gulf carriers on the other. The company therefore decided to launch a low-cost airline of its own called Scoot, the fourth brand in its portfolio. Now CEO Goh Choon Phong must conside...Desde 8,20 €