Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Smart Cities, Sustainable Progress
Barrionuevo, Juan Manuel; Berrone, Pascual; Ricart Costa, Joan EnricArtículo ART-2152-EDirección estratégicaWith urbanization on the rise globally, failure to adapt to the new urban reality could be disastrous for cities facing unprecedented demographic, economic, social and environmental challenges. Development models are needed to transform such challenges into opportunities. The authors outline the strategic planning methodologies needed to create smart cities sustainable, innovative, connected and socially cohesive places that enhance the quality...Desde 8,20 €
-
Singapore Airlines' Balancing Act
Heracleous, Loizos; Wirtz, JochenArtículo HBS-R1007P-EDirección estratégicaSingapore Airlines is widely regarded as an exemplar of excellence in an industry whose service standards are tumbling. What's not so well known is that the company is also one of the civil aviation industry's cost leaders. SIA's success in executing a dual strategy of differentiation and cost leadership is unusual. Indeed, management experts, such as Michael Porter, argue that it's impossible to do so for a sustained period since dual strategies...Desde 8,20 €
-
Cocreating Business's New Social Compact
Brugmann, Jeb; Prahalad, C.K.Artículo HBS-R0702D-EEconomíaThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Moving beyond decades of mutual distrust and animosity, corporations and nongovernmental organizations (NGOs) are learning to cooperate with each other. Realizing that their interests are converging, the two sides are working together to create innovative business ...Desde 8,20 €
-
The Ex-CEO Contemplates a Coup (Commentary for HBR Case Study)
Kirby, William C.Artículo HBS-R1306Z-ELiderazgo y Dirección de personasA family business in Indonesia is hit hard by the economic downturn, and some family members want the former CEO--the founder's son--to retain the reins. Others argue that this would be a mistake. This fictional case study is written by William C. Kirby, featuring expert commentary by Les Trachtman and Lilli Friedland. For teaching purposes, this is the commentary-only version of the HBR case study. The case-only version is reprint R1306X. The c...Desde 8,20 €
-
The Ex-CEO Contemplates a Coup (HBR Case Study)
Kirby, William C.Artículo HBS-R1306X-ELiderazgo y Dirección de personasA family business in Indonesia is hit hard by the economic downturn, and some family members want the former CEO--the founder's son--to retain the reins. Others argue that this would be a mistake. This fictional case study is written by William C. Kirby, featuring expert commentary by Les Trachtman and Lilli Friedland. For teaching purposes, this is the case-only version of the HBR case study. The commentary-only version is Reprint R1306Z. The c...Desde 8,20 €
-
The Persuasive Power of Opportunity Costs
Frederick, ShaneArtículo HBS-F1101F-EMarketingThough all decisions involve opportunity costs, most companies don't factor them into their marketing messages. A few firms, however, have found that pointing out trade-offs to consumers is an effective way to influence their purchasing choices.Desde 8,20 €
-
The Ex-CEO Contemplates a Coup (HBR Case Study and Commentary)
Kirby, William C.Artículo HBS-R1306L-ELiderazgo y Dirección de personasA family business in Indonesia is hit hard by the economic downturn, and some family members want the former CEO--the founder's son--to retain the reins. Others argue that this would be a mistake. This fictional case study is written by William C. Kirby, featuring expert commentary by Les Trachtman and Lilli Friedland. This HBR Case Study includes both the case and the commentary. For teaching purposes, this Reprint is also available in two othe...Desde 8,20 €
-
Ciudades inteligentes, progreso sostenible
Barrionuevo, Juan Manuel; Berrone, Pascual; Ricart Costa, Joan EnricArtículo ART-2152Dirección estratégicaRío de Janeiro tiene que garantizar la seguridad de seis millones de habitantes, mientras que ciudades como Barcelona luchan por consolidar su marca turística sin perder músculo empresarial. Las urbes se enfrentan a numerosos retos que condicionan su futuro, como la masificación, la movilidad o la contaminación. Se necesitan modelos de desarrollo que los transformen en oportunidades. Los autores proponen una metodología de planificación estratég...Desde 8,20 €
-
Welcoming the Value That Inpatriates Bring
Reiche, B. SebastianArtículo ART-1789-EConocimiento y comunicación, Liderazgo y Dirección de personasThe temporary inpatriation of foreign subsidiary managers to HQ is on the rise: it´s cheaper than expatriating staff, it´s often the best way to gain local knowledge fast, it wins over local workforces and it expands the prospects for staff development and promotion. However, the author´s various studies of subsidiary staff relocated to the headquarters of multinationals reveal that for inpatriation to work, both the individual inpatriate and the...Desde 8,20 €