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Reinventing the San Miguel Corporation (B)
Roberto Galang; Andrew Karl DeliosCaso IVEY-9B12M079-EDirección estratégicaThis supplement to Reinventing the San Miguel Corporation (A) provides a brief update on the diversification strategy pursued by the company.Desde 5,74 €
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Reinventing the San Miguel Corporation (A)
Roberto Galang; Andrew Karl DeliosCaso IVEY-9B09M074-EDirección estratégicaSan Miguel Corporation is one of the oldest and largest companies in the Philippines. In its 100 year history, it has established a clear leadership position in the Philippine beer industry, as well as having made successful forays into other related and unrelated product areas. In the late 2000s, Eduardo Cojuangco, the CEO of San Miguel Corporation, which was South Asia's largest food and beverage company, found himself in a quandary. Cojuanco w...Desde 8,20 €