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Asian Agri and the Future of Palm Oil, Teaching Note
Bell, David E.; Kindred, NatalieNota del Instructor HBS-512014-EMarketingTeaching Note for 511015.Desde 0,00 €
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Asian Agri and the Future of Palm Oil
Bell, David E.; Kindred, NatalieCaso HBS-511015-EMarketingFor Asian Agri and other Indonesian palm oil producers, the future promised rising demand from fast-growing Asian populations, but also intensifying criticism from environmental groups. With the highest yield and lowest production cost of any edible oil, palm oil constituted an abundant, inexpensive source of food for Asian and, to a lesser extent, international markets. Its production had soared from 1970 to 2010, sparking concern from environme...Desde 8,20 €
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Wattpad, Teaching Plan
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-920301-EMarketingTeaching plan for case 919413.Desde 0,00 €
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Gillette Indonesia (Spanish Version)
Quelch, John A.; Long, DianeCaso HBS-504S33MarketingEl gerente de país de Gillette Indonesia está revisando su plan de comercialización de 1996 y teniendo en cuenta si el ritmo de desarrollo del mercado y la combinación de las ventas del producto puede verse afectada por el nivel y tipo de los gastos de Gillette en el mercado.Desde 8,20 €
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Social Entrepreneurship and Sustainable Farming in Indonesia
Ilan Alon; Everlyne MisatiCaso IVEY-9B11A022-EDirección estratégica, Iniciativa emprendedora, MarketingOded Carmi was a social entrepreneur striving for a “green Bali.” He started Sari Organik as a model farm intended to grow according to market demands and to benefit the local community while serving as an educational centre for small-scale farmers in the region. Thirteen years later, the idea was not as well embraced as he had hoped. The case discusses some of the challenges the entrepreneur was facing as the founder and owner of Sari Organik fa...Desde 8,20 €
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The Persuasive Power of Opportunity Costs
Frederick, ShaneArtículo HBS-F1101F-EMarketingThough all decisions involve opportunity costs, most companies don't factor them into their marketing messages. A few firms, however, have found that pointing out trade-offs to consumers is an effective way to influence their purchasing choices.Desde 8,20 €
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Wattpad
Deighton, John; Kornfeld, LeoraCaso HBS-919413-EMarketingHow to run a platform to match 4 million writers of stories to 75 million readers? Use data science. Make money by doing deals with television and film makers and book publishers. The case describes the challenges of matching readers to stories, and of helping writers to produce better stories by supplying feedback on their chapters as they write, all by processing a billion data points daily. But it's hard to acquire new customer groups when alg...Desde 8,20 €