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C16 Biosciences: Lab-Grown Palm Oil, Teaching Plan
Bussgang, Jeffrey J.; Hull, Olivia; Martin, MelNota del Instructor HBS-820071-EIniciativa emprendedoraTeaching plan for case 820008.Desde 0,00 €
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C16 Biosciences: Lab-Grown Palm Oil
Bussgang, Jeffrey J.; Hull, OliviaCaso HBS-820008-EIniciativa emprendedoraSynthetic biology start-up C16 Biosciences wants to solve a big problem: replace palm oil, a major contributor to deforestation and climate change, with a lab-grown substitute. CEO Shara Ticku has ambitious plans to supply her lab-grown palm oil to food manufacturers, who use palm oil liberally in a variety of products from ice cream to margarine. In bringing her product to market, Ticku faces a tough decision. Should she roll out the product fir...Desde 8,20 €