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Ojek: Regulating Motorcycle Taxis in Jakarta
Gomez-Ibanez, Jose; Putri, AlifaCaso HBS-KS1311-EEconomíaMotorcycles are by far the most popular form of motorized transportation in Indonesia, and are used to provide taxi-like service called ojek as well. In 2014, the two biggest providers of app-based, online booking and payment for conventional (four-wheel) taxis in Indonesia began to offer online booking and payment for motorcycle taxi rides as well. These services proved very popular, cutting sharply into the use and earnings of conventional moto...Desde 8,20 €
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TRIAS: Decision on Cable Ladder Production
Singfat Chu; Leo HermantoCaso IVEY-9B16E002-EDirección estratégica, Gobierno corporativoIn July 2015, PT Trias Indra Saputra (TRIAS), Indonesia’s leading welded cable ladder producer, had just won its largest-ever tender bid. The news could get even better if it adopted alternative materials that were potentially more profitable. The production director was tasked with weighing whether TRIAS should fulfill the tender using its traditional supplier or the new materials. While more expensive, the new materials would cut out several pr...Desde 8,20 €
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Ojek: Regulating Motorcycle Taxis in Jakarta, Teaching Note
Gomez-Ibanez, JoseNota del Instructor HBS-KS1296-EEconomíaTeaching note for case KS1311.Desde 0,00 €
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APLO: Optimal Supply of Street Lights
Singfat Chu; Nicole Lo; Clark Hsu; Masahiro Okumura; R.J. Guzman; Lisa SantosoCaso IVEY-9B16E001-EDirección estratégica, Gobierno corporativoAPLO was a reputable supplier of LED lighting systems for diverse countries from Taiwan to the United Kingdom. In 2015, APLO signed a contract to supply and install 30,000 pieces of 60-watt ecological street lights in several towns within one of Indonesia’s provinces. With over 250 million inhabitants, Indonesia was in dire need of modernizing its infrastructure as it expanded economically. Having already been contracted for street lighting in se...Desde 8,20 €
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Waze Connected Citizens Program
Weiss, Mitchell B.; Davies, AlissaCaso HBS-817035-EIniciativa emprendedoraDi-Ann Eisnor, Director of Growth at Waze, founded the company's Connected Citizens Program (CCP), a data-sharing partnership that provided officials with traffic incident and congestion data in exchange for data on anticipated road closures, re-routing, etc. Since 2015, her program had enabled officials in Kentucky and elsewhere to share more reliable traffic information more quickly with drivers. Amidst limited resources, her free program had b...Desde 8,20 €
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We Are So Sorry: Sedang Prestige Resort
Jim KayalarCaso IVEY-9B12M019-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasLooking back on the disastrous vacation of an American couple in Indonesia, this case shows how a globally branded North American hotel chain disregarded the basic tenets of maintaining their global brand promise, ignored generally accepted customer service standards, failed to instigate delivery failure recovery, and leveraged firm-specific capabilities to maximize shareholder wealth. The reaction of the local manager at the Indonesian hotel and...Desde 8,20 €
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Asia Pulp & Paper: Implementing the Forest Conservation Policy
Hugh Thomas; Shige Makino; Ka Wai Boby ShiuCaso IVEY-9B16M129-EDirección estratégicaIndonesia’s Asia Pulp & Paper (APP), the world’s largest pulp and paper company, was attacked in 2011 by Greenpeace in a global campaign against buyers of APP packaging, particularly Mattel. The managing director of APP’s sustainability and stakeholder engagement (SSE) had to address lost sales and the accusation of greenwashing and devise an appropriate response to Greenpeace’s challenge while implementing the APP Group chairman’s goals to promo...Desde 8,20 €
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Everything or Nothing: Martti Ahtisaari and the Aceh Negotiations (B)
Sebenius, James K.; Green, AlexCaso HBS-911041-EDescribes Martti Ahtisaari's negotiating strategies and tactics along with the results of his efforts to end the decades-long conflict between Acehnese insurgents and the Indonesian government that had claimed thousands of lives.Desde 5,74 €
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Multistrada Agro International: Non-Market Strategy in Indonesia
Marleen DielemanCaso IVEY-9B17M007-EDirección estratégica, Iniciativa emprendedoraIn 2016, a personal threat was made against the managing director of Multistrada Agro International, an Indonesian industrial forestry firm. The permits for the firm’s new rubber plantation overlapped with an existing palm oil plantation and the activities of local villagers, and also drew concern from outsiders who claimed to have rights over the land or wished to protect the environment. In sum, the venture altered the delicate balance of confl...Desde 8,20 €
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TNT Ltd.'s Logistics Services in Asia (A): The Strategy
Yoshino, Michael Y.; Knoop, Carin-IsabelCaso HBS-397017-EEconomíaMeredith Hellicar's mission as general manager of corporate development is to make TNT Ltd. one of the biggest and most diverse transport and logistic companies in the world, with approximately $5 billion in turnover in 1993, a leading provider of logistics services in Asia. The case describes the approach she used to rank countries and select China and Thailand as priority markets. She has just presented her recommendation to the board when a ma...Desde 8,20 €